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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 5th Annual Shorty Awards

Red Bull Artograph

Finalist in Facebook Campaign, Social Media for Sports

About this entry

Whether enjoying another powder day, heading to the next competition or filming their latest movie, Red Bull athletes are always on the go. To create a deeper relationship between the the sponsored athletes of one of the world's leading media houses and their fans, Carrot Creative imagined and produced Red Bull Artograph. This innovative platform translates the excitement of getting your favorite Red Bull Athlete's autograph from the physical world to the digital. Red Bull Artograph enables Red Bull Athletes to maintain meaningful, authentic one-to-one relationships with their fans. Fans who visit the site can authenticate with Facebook and request Artographs from the exclusive set of athletes available at that time. Fans have the ability to choose from a set of photos provided for each athlete, upload their own, or choose from one of their personal Facebook photos. Once a user selects the photo of their choice, they have the ability to add a quick note to the athlete before they submit their Artograph. The Red Bull athlete then receives a message in the Artograph admin panel, which they can access via mobile. They then personalize his/her signature, add a custom note and send it back to the fan. The fan receives the message as a post on his/her Facebook timeline. Fans have been exceedingly responsive, sharing personal and heartfelt stories with athletes, friends and the world. In the first 10 days, four of Red Bull’s athletes received and signed over 1,300 Artographs. The website has since gone on to add 12 athletes resulting in over 2,887 personalized Artographs. Red Bull Artograph is now a platform that Red Bull athletes request participation in after seeing the immense opportunity to connect with their fans in an exclusive way that works within their on-the-go lifestyle. See more about the campaign here.

Why does this entry deserve to win?

redbullartograph.com

Media

Link

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.