Shorty Social Good Awards

Entries for the Shorty Social Good Awards are now closed. Stay tuned for the announcement of finalists! View entries submitted below.

The Shorty Social Good Awards honor groundbreaking corporate social responsibility and sustainability campaigns that organizational and marketing teams have worked so hard to realize. While the Shorty Awards have long-honored the best of social media, this competition includes efforts made by organizations to improve sustainability and diversity internally, foster globally-minded business partnerships and increase employee community and civic engagement.

Archived from the 5th Annual Shorty Awards Best Use of Facebook in a Campaign

Facebook isn’t just cool. It is a must for marketers. This award honors the most successful use of Facebook in a marketing campaign-- the best campaign-specific pages, Facebook integrations, games, or promotions, that produced the most effective results. Click here to see the previous winner and nominees.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.

Finalists

finalist
Hard Rock Rising: Global Battle of the Bands
In 2012 Hard Rock International partnered with ReverbNation—the leading online marketing services company for musicians—to help boost the Facebook fan base for each of it’s Café’s respective Facebook pages. The plan: • Capitalize on bands’ local fans to grow the venues’ Facebook Pages. • Leverage Facebook’s social reach on a global scale to ...
finalist
Red Bull Artograph
Whether enjoying another powder day, heading to the next competition or filming their latest movie, Red Bull athletes are always on the go. To create a deeper relationship between the the sponsored athletes of one of the world's leading media houses and their fans, Carrot Creative imagined and produced Red Bull Artograph. This innovative platfor...
finalist
Green Mountain Coffee Fair Trade 2012
Fair Trade helps ensure that farmers around the world get a fair price for their coffee beans. So while they enjoy a better quality of life, you enjoy a great cup of coffee. To bring this to life, Green Mountain Coffee® took acclaimed musicians Grace Potter to Colombia and Michael Franti to Sumatra to experience Fair Trade firsthand and pass the...
finalist
Craft The Next Blue Moon 2012
In 2011, we realized we had something incredible to leverage: a lunar blue moon on August 31, 2012 that coincided with the launch of a new beer, only available in our Fall Brewmaster’s Sampler Pack. From this idea was born 'Craft the Next Blue Moon', an effort to engage our drinkers online and offline to help craft our new fall beer. We built...
finalist
Febreze Thanks a Million
When Febreze/Ambi Pur reached the “1-million-fans-on-Facebook" milestone, we wanted to show our appreciation in a way that only Febreze/Ambi Pur could pull off. So we simply said “thank you." Literally. 1 million times. Everyone from brand managers to global home care presidents to P&G interns. One million spoken “thank-yous." ...
Pepsi: Live For Now
2012 was the year for Pepsi to Live For Now and Deep Focus wanted to get the word out. Along with Pepsi and our partners, we transformed the brand’s social agenda to one that exuded Live For Now in every image, copy and conversation. We programmed Facebook, twitter and other social platforms with exclusive sponsored content. Pepsi livestream...
finalist
TABASCO® Brand Chipotle Pepper Sauce: Testers Wanted
The fanpage TABASCO® Deutschland functions as a platform for it’s fans to openly discuss their favourite brand of sauce and to interact with the brand. Strategically, communication on the fanpage focuses on the variety of products and impulses for usage. In order to communicate one of the lesser known TABASCO® flavours, the TABASCO® Brand Chipo...
finalist
Raise Your Burt's: Part Social Contest, Part Love Fest
http://www.youtube.com/watch?v=HRvAja1lW4o&feature=youtu.be Burt’s Bees may not be the biggest personal care brand in the world but it may be one of the most beloved. In order to showcase the brand’s authenticity and their commitment to quality natural products, Burt’s Bees decided to deliver its message through the best media channel they kn...
winner
PandaQuest: Be the Next Chengdu Pambassador
When you think of visiting China, you might consider the history of Beijing, the sophistication of Shanghai, or the ancient terracotta warriors of Xi’an. But is the Western city of Chengdu on the itinerary for YOUR next trip to China? With its recent rapid development, Chengdu was ready to welcome the world. But we weren’t quite on the map fo...
finalist
Rudi’s Organic Bakery: “Let’s Doodle Lunch" Integrated Campaign Drives Engagement and Sales
About this entry Rudi’s Organic Bakery believes that healthy families are happy families, and what better way to please mom than to celebrate her kids. On a shoestring budget, the Rudi’s team developed “Let’s Doodle Lunch," a Facebook campaign inviting moms to upload their child’s artwork and receive a product coupon for its new Flatz and a fre...
finalist
Around the World with Lightroom Travel Contest
The Adobe Lightroom team wanted to celebrate the release of Lightroom 4 with a campaign celebrating travel photography and capitalizing on the new Lightroom 4 features geared towards travel photographers. The team launched “Around the World with Lightroom" – a travel photography contest offering a grand prize photo expedition to Chiang Mai, Thai...
finalist
Entertain Like a Leading Lady
Skinnygirl® Cocktails stole the spotlight this awards season. Capitalizing on the “night in" viewing component of award shows, we wanted to serve up all the glitz ‘n’ glam from the red carpet to the glass to our passionate fan base. We rolled out the red carpet for our VIPs, eager to get in on all the A-list action, with an all-encompassing, eas...

Nominees

Allstate Mayhem Facebook
Mayhem is everywhere. For nearly three years, Allstate's irreverent Mayhem character has been personifying the uncertainties that can occur in every day life, especially if you don't have the right insurance coverage. The campaign is designed to teach people about the dangers they face but may not be covered for, like getting sued if you hit a $90,0000 ca...
Best Use of Facebook in a Campaign: CLEAR SCALP & HAIR BEAUTY THERAPY
Unilever partnered with Weber Shandwick to launch a revolutionary line of shampoos and conditioners - CLEAR SCALP & HAIR BEAUTY THERAPY™. Introduced to the US in 2012, the line is a breakthrough approach that starts with scalp nourishment to create the right foundation for strong, beautiful hair. We created a multi-channel campaign to launch the brand...
Bravo’s Silicon Valley Status
Silicon Valley is centered on technology, but more than ever, it is fueled by outsized personalities, from Steve Jobs to Mark Zuckerberg. It’s not just about your ideas; it’s about how you are perceived: the way you look, the influence you command and the popularity you attain. To create awareness and buzz for the launch of its new series centered around ...
Clorox 2 Stain Monster
Clorox 2® Stain Fighter & Color Booster is the perfect addition to your laundry cycle, brightening colors and removing stains, but first you need to convince consumers that a laundry additive is necessary. The laundry space has become increasingly cluttered with specialized detergents. Clorox 2 needed something memorable in the market that would be a cons...
Clorox Asks Moms, What Would You Do If Mom Had Three Minutes?
In 2012, The Clorox Company was tasked with boosting Clorox® Disinfecting Wipes (CDW) sales among new moms. Knowing moms are time-starved and looking for health and wellness advice on social networks, like Facebook, the perfect way to curate time-saving tips and share them with moms in a way that was itself time-saving quickly became evident: an e-book. ...
DoubleTree by Hilton Little Things Project Campaign
DoubleTree by Hilton set off on a mission to ask travelers what “little things" would make their travel more enjoyable. Based on 5,000 responses through social media, the brand created a year-round, pop-up event tour to surprise and delight travelers with those “little things" they said they wanted - from exclusive deals in the cities they are visiting, f...
Hot Pockets - Limited Edition Infomercial
We needed to showcase two new Hot Pockets flavors from the Limited Edition line, the goal being to attract new customers and drive purchase from current buyers. And when it comes to offers too good to last, nothing beats a good old-fashioned infomercial. We hired a YouTube sensation, Toby Turner, to get his Billy Mays on, and created the most outrageous, ...
Jiffy Lube Anxiety Crusher Facebook Game
Looking to drive consumer engagement and interaction with the Jiffy Lube brand, we created a fun and engaging first-of-its-kind Facebook game called 'Anxiety Crusher'. This rip-roaring monster truck game allows people to crush their greatest vehicle maintenance anxieties, like evil tow trucks, engine lights, and expensive repair bills. We chose Facebook a...
Lord Somersby's Friendly Challenge
Carlsberg’s premium cider brand, Somersby set out on a mission to create an engaging, share-worthy, branded social gaming experience that invites consumers to interact and play with the brand and share with their friends. The "Lord Somersby" brand property is a fictional character, who defies time and geography, made popular through traditional advert...
My Big Redneck Recliner
Leading up to the third season of "My Big Redneck Vacation," Country Music Television approached Carrot Creative looking for a way to drive viewers to watch the season premiere. To amass interest, Carrot wanted to offer the ultimate viewing experience for the show's fans. Our idea: My Big Redneck Recliner. We imagined and created a chair that fans of ...
My Four Words
Participants at epilepsy awareness walks were invited to write their personal epilepsy stories in just four words to inspire those affected to think differently about the condition. Photos of the walkers holding up their four-word signs were posted on the Epilepsy Advocate Facebook page, accompanied by text asking fans of the page to share their own four-...
PNC Neighborhood Wishlist
Attitudes towards banks are at an all time low. Why would anyone “like" one on Facebook? To give people a reason, we created PNC Neighborhood Wishlist, a social funding program that provides small grants to community projects. We invited people to submit, share and vote for these projects and each vote triggered a $1 donation from PNC, up to a max of $500...
Ring Pop "Next Flavor" Campaign
In an effort to launch the next flavor of Bazooka Candy Brands’ classic Ring Pop and raise awareness of the brand, DKC Connect created an original Facebook contest to target and engage current and potential Facebook fans, asking them to help determine the new Ring Pop flavor. DKC Connect developed and launched a Facebook crowdsourcing initiative featur...
Score A Scorpion
The Chrysler Group FIAT brand needed to generate awareness and consideration for their new FIAT 500 Abarth. To leverage residual traffic from a TV spot that ran during the Super Bowl, we created a social campaign designed to engage new visitors over a four week period. Given what we knew about our audience, we engaged them with an online scavenger hunt.Ou...
smart USA: Tag Your Own Adventure
In the world of Facebook, a small brand can face some big challenges. A “like" quickly gets buried, and prime real estate can be costly. So how do you make a splash when you’re the smallest car in America without a big car budget? You think like a hacker. We realized two things about Facebook. By loading a video, frame-by-frame, into a photo album, we...