THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 5th Annual Shorty Awards

Bellator MMA: Vote for the Fight

Entered in Social Media for Sports

Objectives

Bellator: Vote for the Fight is a site Spike designed to feature webisode videos chronicling the training of four selected fighters right up to the premiere of Bellator MMA on Spike. The site allows fans to then vote for which two of these four fighters they would choose to face off as the first fight of the night for the premiere. Also featured is "Fight Camp" which is an aggregated display of the fighters' social media outlets including Twitter, Facebook and Instagram all in one place giving fans easy access to follow and share.Bellator: Vote for the Fight deserves recognition because it is the first social effort in the MMA world which allows fans to select who they want to see fight in a major fighting league. It is a cohesive experience in which fans can get to know the fighters through the webisodes and then base there voting choices on that. It also extends this experience with the social wall and allows them to continue following them through social media outlets. The site was optimized to work for desktop, tablet and mobile devices.

Media

Entrant Company / Organization Name

Spike

Link

Entry Credits