Brad K. was a Twitter celebrity, but NASCAR banned tweeting for the final race of the season. No problem though. Miller Lite stepped up to help a friend in need. Brad relayed his Tweets to our social media manager via his two-way radio and she posted them on @MillerLite with #2Tweets. Now Brad’s the Sprint Cup Champ and Miller Lite’s a social media hero.Twitter was built to deliver messages in real time and it doesn’t get much more real time than while our driver was racing. Miller Lite helped Brad K. cross the finish line with his head held high, a trophy in hand, and their followers along for every step of the way. In the time it took to run the race, Miller Lite saw a 60% increase in ReTweets, 136% increase in Followers, and a 4800% increase in Mentions.
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