10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 5th Annual Shorty Awards

Miller Lite Brad K #2Tweets

Entered in Twitter Hashtag, Social Media for Sports

About this entry

Brad K. was a Twitter celebrity, but NASCAR banned tweeting for the final race of the season. No problem though. Miller Lite stepped up to help a friend in need. Brad relayed his Tweets to our social media manager via his two-way radio and she posted them on @MillerLite with #2Tweets. Now Brad’s the Sprint Cup Champ and Miller Lite’s a social media hero.Twitter was built to deliver messages in real time and it doesn’t get much more real time than while our driver was racing. Miller Lite helped Brad K. cross the finish line with his head held high, a trophy in hand, and their followers along for every step of the way. In the time it took to run the race, Miller Lite saw a 60% increase in ReTweets, 136% increase in Followers, and a 4800% increase in Mentions.


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About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow,, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.