CONGRATS SOCIAL GOOD WINNERS! see the list

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 5th Annual Shorty Awards

The Hall of Fans - ESPN

Entered in Social Media for Sports

About this entry

In 2012, ESPN launched the Hall of Fans, an institution devoted to discovering, elevating, and celebrating greatness in sports fandom. In doing so, we leveraged social media to establish, grow, and promote the institution. The Hall of Fans will be a staple in the sports world for many years to come. 1. Recognize and Reward Your Fans – A core social media principle is to recognize and reward your fans. The ESPN Hall of Fans was established solely on this principle. 2. Developed for Social, Extended Across Platforms – The Hall of Fans is an initiative that started in social media, but ultimately extended across platforms to TV, digital, and radio. There was also a live ceremony at ESPN’s Bristol campus to commemorate the inaugural inductees. 3. Effective Social Promotion – As a year one initiative, ESPN used its own social media platforms to drive the majority of traffic to the Hall of Fans website where fans could submit and/or vote. 4. Designed to Generate Earned Media – The finalists capitalized on social media platforms to enhance their candidacy and drive additional votes, which resulted in earned media for ESPN and the Hall of Fans.

Why does this entry deserve to win?

Please see embedded hyperlinks above and visit thehalloffans.com.

Media

Produced by

ESPN

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.