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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 5th Annual Shorty Awards

TLC's Here Comes Honey Boo Boo

Entered in Twitter Hashtag

About this entry

With their curious language and hilarious one-liners, the Georgia-based family at the center of TLC’s breakaway hit, Here Comes Honey Boo Boo, became hashtag generators. With organic trending topics popping up from fans, it was clear that each of the over-the-top moments of every episode of Here Comes Honey Boo Boo were ideal for topical hashtags. Deviating from its normal on-air hashtag strategy, TLC served up topical hashtags based on situations from the show during each segment of Here Comes Honey Boo Boo. From #redneckairconditioner, to #sketti (the family’s much publicized take on spaghetti) to #glitzythepig, the hashtags drove conversation throughout the episode, allowing fans to engage around the hilarious moments that made the show such a pop culture zeitgeist. Twitter became the central platform to the conversation as the hijinks of Alana Thompson and her family became a pop culture phenomenon. Season 1 of Here Comes Honey Boo Boo featured 8 episodes with topical hashtags. 22 of these hashtags served up on-air by TLC became U.S. trending topics, with more than 50 trending topics across the series’ first season. Here Comes Honey Boo Boo also made Trendrr.tv’s social cable charts 11 times throughout its 12 episode run, proving that fans on Twitter just couldn’t get enough of their #HBB.

Why does this entry deserve to win?

facebook.com/HereComesHoneyBooBoo

Media

Produced by

Discovery Communications

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.