At the 2013 International Consumer Electronics Show (CES) Logitech’s goal was to build a strong show presence and break through the CES noise without having a news announcement. Logitech identified an opportunity to provide free transportation for participants who engaged with the brand using a hashtag. With in-person signage, street teams and branded transportation vehicles, Logitech successfully promoted the #LookforLogitech hashtag.. In addition, Logitech rewarded tweeters using the #LookforLogitech hashtag by giving away a free Logitech product every hour of CES to one random user. Even without a news announcement at CES, #LookforLogitech was still the top brand hashtag tweeted at the week-long show. The #LookforLogitech hashtag campaign resulted in 3,897 original tweets and 915 re-tweets, for a total of 4,812 tweets with a total reach on Twitter of 6,733,781 people. Logitech gave away a product every hour of CES to a total of 40 winners. The Logitech Twitter handle gained 729 new followers from just use of the hashtag. Additionally, the Logitech branded shuttles accommodated 700 passengers, which generated overwhelmingly positive sentiment on Twitter and various social networks.
Here is an article showcases #LookforLogitech as the top hashtag at CES: http://mashable.com/2013/01/15/samsung-twitter-ces2013/
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