10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The late entry deadline is February 22, 2018

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 5th Annual Shorty Awards


Finalist in Promoted on Twitter

Entered in Twitter Hashtag

About this entry

Given the premiere date of Season 2 on January 13, HBO harnessed the popularity of the New Year’s Eve holiday in the subversive tone of the series with “anti-resolutions," designed to inspire engagement.#resolutionsGIRLSbreak marked the next evolution of Season 1’s #mistakesGIRLSmake. The #resolutionsGIRLSbreak campaign extended OOH, highlighting the characters’ own likely-to-be-broken resolutions, short promotional videos of the characters’ #resolutionsGIRLSbreak, and booths at city screening events where fans could capture their own #resolutionsGIRLSbreak in the spirit of the show. The hashtag inspired fans to share their New Year’s resolutions while staying authentic to the un-aspirational tone of the series. The integration across digital, social, and OOH platforms helped #resolutionsGIRLSbreak become a tentpole to the campaign, extending to the red carpet of the Season 2 premiere, where cast and crew shared their own on the fly.

Why does this entry deserve to win?



About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow,, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

final Deadline for Brands & Organizations

02 . 22 . 18