CONGRATS SOCIAL GOOD WINNERS! see the list

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 5th Annual Shorty Awards

#resolutionsGIRLSbreak

Finalist in Promoted on Twitter

Entered in Twitter Hashtag

About this entry

Given the premiere date of Season 2 on January 13, HBO harnessed the popularity of the New Year’s Eve holiday in the subversive tone of the series with “anti-resolutions," designed to inspire engagement.#resolutionsGIRLSbreak marked the next evolution of Season 1’s #mistakesGIRLSmake. The #resolutionsGIRLSbreak campaign extended OOH, highlighting the characters’ own likely-to-be-broken resolutions, short promotional videos of the characters’ #resolutionsGIRLSbreak, and booths at city screening events where fans could capture their own #resolutionsGIRLSbreak in the spirit of the show. The hashtag inspired fans to share their New Year’s resolutions while staying authentic to the un-aspirational tone of the series. The integration across digital, social, and OOH platforms helped #resolutionsGIRLSbreak become a tentpole to the campaign, extending to the red carpet of the Season 2 premiere, where cast and crew shared their own on the fly.

Why does this entry deserve to win?

http://www.youtube.com/watch?v=xPlLBR_YD4E

Media

Link

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.