From the 5th Annual Shorty Awards
Best Use of a Promoted Tweet, Promoted Trend, or Promoted Account
In just its second year of existence, Twitter’s revenue from its Ad Platform grew 213%. Now brands are leveraging promoted tweets, trends and accounts to amplify campaigns and direct conversations. This category recognizes the campaign that used Twitter’s ad platform most effectively. Click here to see the previous winner and nominees.
Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.