Shorty Social Good Awards

Entries for the Shorty Social Good Awards are now closed. Stay tuned for the announcement of finalists! View entries submitted below.

The Shorty Social Good Awards honor groundbreaking corporate social responsibility and sustainability campaigns that organizational and marketing teams have worked so hard to realize. While the Shorty Awards have long-honored the best of social media, this competition includes efforts made by organizations to improve sustainability and diversity internally, foster globally-minded business partnerships and increase employee community and civic engagement.

Archived from the 5th Annual Shorty Awards Best Integration of Social Media with Live Television

Social media platforms give audiences a new way to interact with live TV broadcasts in real time--whether it’s citizens asking questions of a politician, viewers interacting with the host during a talk show, a news anchor reporting up-to-the-minute news from Twitter, or fans commenting on a sporting event. This award will recognize live television productions that have integrated Twitter, Facebook or other social platforms into the actual content or production of live television. For campaigns that promote TV shows, see Best Social Media Campaign for Television. Click here to see the previous winner and nominees.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.


Fox News Election Night 2012
On election night 2012 Fox News combined live video streaming, live data, a hosted web show, social media chat, and social media reporting into one unified experience: the Fox News Election Command Center. The Command Center featured a live interactive web show - Live - co-anchored by Jonathan Hunt and Harris Faulkner. The program...
Watch What Happens Live
'Watch What Happens: Live' is Bravo's late-night, interactive talk show that features guests from the world of entertainment, politics, and pop culture. Hosted by Andy Cohen, the series includes lively debates on everything from fashion, the latest on everyone's favorite Bravolebrities, and what celebrity is making headlines that week. What ...
Play Live on Watch What Happens Live
BRAVO is more than TV. BRAVO is known for innovation and surrounding our fans with layers of engagement giving them the BRAVO experience when and where they want it. Play Live delivers on a new promise of real time interactivity bringing Participation TV to a new level during one of Bravo’s most engaging shows Watch What Happens Live, the only ...
CONAN Sync App - it's techno-magic
Are you Team Coco? Sure you are. So check out your mobile options for keeping up with the latest from Conan O'Brien & crew. It's like having a teeny-tiny late-night talk show with you at all times‚ all in a sexy techno-gizmo that vibrates! The Team Coco apps for iOS & Android lets fans experience CONAN on TBS in a whole new way -- live TV on...
Live TV Social Integration: Telemundo Decision 2012
With 1.295 million social mentions across social networks, Telemundo was the number one Spanish-language broadcast network on social media on election night and ranked fifth nationwide among broadcast networks, cable and programs regardless of language. The hashtag #YoVote (IVoted) was promoted throughout the campaign and proved very successful ...


Comedy Central’s Night of Too Many Stars
Producers of Comedy Central’s Night of Too Many Stars found an innovative way to integrate a sponsor and its social media influence into a live telethon raising money for autism programs.To help raise money for autism programs in Comedy Central’s biennial fundraiser Night of Too Many Stars, producers partnered with sponsor GEICO to run an online auction o...
MTV EMA Social Media (Live TV)
The 2012 MTV EMA, broadcast live from Frankfurt’s Festhalle on 11/11, offered fans unprecedented social media integration in the cutting-edge style and outrageous spirit that defines the MTV brand. -Live show viewers saw presenter Sway host the Video Wall with a tiled interface tracking social media chatter in real time, including fan tweets and audien...
Univision's Premios Juventud 2012
Univision’s “Premios Juventud" youth awards show was the second most socially engaged awards show in 2012, regardless of language, and also received the Latin Social TV Award (tie) for Best Special Entertainment Latin Social TV Program. Resources were invested to allow fans to become part of the show, have access to their favorite celebrities and let them...
WWE's Social Integration on WWE Raw and SmackDown
For years, wrestling fans have welcomed WWE into their homes via our weekly shows, including Monday Night Raw, Friday Night SmackDown and WWE Main Event, airing Wednesday nights. For those fans unable to attend a live show, the viewing experience has been just a passive way to consume the entertainment of our product. But the advent of social media and W...'s Social TV Platform is a Social Television platform for TV producers. We are the middleware between the outside digital world and the broadcast.’s Interactivity Suite (IS) supports true participation TV by enabling viewers to influence a television broadcast in real time. Using, a broadcaster can effortlessly integrate user-generated content into l...