8th Annual Shorty Award Categories

Archived from the 5th Annual Shorty Awards Best Integration of Social Media with Live Television

Social media platforms give audiences a new way to interact with live TV broadcasts in real time--whether it’s citizens asking questions of a politician, viewers interacting with the host during a talk show, a news anchor reporting up-to-the-minute news from Twitter, or fans commenting on a sporting event. This award will recognize live television productions that have integrated Twitter, Facebook or other social platforms into the actual content or production of live television. For campaigns that promote TV shows, see Best Social Media Campaign for Television. Click here to see the previous winner and nominees.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.
Comedy Central’s Night of Too Many Stars Producers of Comedy Central’s Night of Too Many Stars found an innovative way to integrate a sponsor and its social media influence into a live telethon raising money for autism programs.To help raise money for autism programs in Comedy Central’s biennial fundraiser Night of Too Many Stars, producers partnered with sponsor GEICO to run an online auction o...
WWE's Social Integration on WWE Raw and SmackDown For years, wrestling fans have welcomed WWE into their homes via our weekly shows, including Monday Night Raw, Friday Night SmackDown and WWE Main Event, airing Wednesday nights. For those fans unable to attend a live show, the viewing experience has been just a passive way to consume the entertainment of our product. But the advent of social media and W...
never.no's Social TV Platform never.no is a Social Television platform for TV producers. We are the middleware between the outside digital world and the broadcast. never.no’s Interactivity Suite (IS) supports true participation TV by enabling viewers to influence a television broadcast in real time. Using never.no, a broadcaster can effortlessly integrate user-generated content into l...
MTV EMA Social Media (Live TV) The 2012 MTV EMA, broadcast live from Frankfurt’s Festhalle on 11/11, offered fans unprecedented social media integration in the cutting-edge style and outrageous spirit that defines the MTV brand. -Live show viewers saw presenter Sway host the Video Wall with a tiled interface tracking social media chatter in real time, including fan tweets and audien...
Univision's Premios Juventud 2012 Univision’s “Premios Juventud" youth awards show was the second most socially engaged awards show in 2012, regardless of language, and also received the Latin Social TV Award (tie) for Best Special Entertainment Latin Social TV Program. Resources were invested to allow fans to become part of the show, have access to their favorite celebrities and let them...

8th Annual Shorty Award Categories

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 8th Annual Shorty Awards ceremony will be held April 2016 in NYC and will be live streamed internationally.