CONGRATS SOCIAL GOOD WINNERS! see the list

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 5th Annual Shorty Awards

Watch What Happens Live

Finalist in Live Television

About this entry

'Watch What Happens: Live' is Bravo's late-night, interactive talk show that features guests from the world of entertainment, politics, and pop culture. Hosted by Andy Cohen, the series includes lively debates on everything from fashion, the latest on everyone's favorite Bravolebrities, and what celebrity is making headlines that week. What makes 'Watch What Happens Live' so unique is its interactive element. Ranked the #2 most social late-night talk show on TV, the series is dedicated to the fans and communicates with them in real time through social media. 'Watch What Happens Live' strives to make viewers feel like they are a part of the show - and they are! Viewers are constantly encouraged to send in questions via Twitter and Facebook, and to play along with the games at home while the guests are playing. Often, a poll question is asked at the beginning of the show and viewers will send in their answers during the show and see the results revealed at the close of the show. Play Live is featured on the show as well, where questions will be asked on-air throughout the show and viewers can respond online or through a mobile device and results are seen in real time during the show. Members from the WWHL staff (the social team) are dedicated to scouring Twitter and Facebook to keep track of the most up to date conversations and trends that are happening in real time while the show is airing, as well as to see what is being said about the show itself. The guests for that night's show are posted on Facebook and fans are asked to send in their questions for the guests. The social media team works during the show to relay viewer questions from Twitter and Facebook to Andy Cohen, the host, during commercial breaks to make sure they are answered in real time on-air. The viewers know that everything they tweet to Andy Cohen or using the official hashtag will be seen by Andy and the staff and it further engages them in the live TV experience. In addition to Twitter and Facebook, the show features two Tumblr accounts. One of the accounts features behind the scenes footage so viewers can learn more about what goes into making a live show. The other Tumblr account features GIFs and other memorable content from the series. Social media is an essential part of 'Watch What Happens Live.' Engaging viewers and fans on these platforms is the heart and soul of the show. All forms of social media have played an integral part in the growth and success of this series. Official Twitter handles, Facebook URL and Tumblr links: @BravoWWHL @BravoAndy https://www.facebook.com/WatchWhatHappensLive?fref=ts http://wwhlgifs.tumblr.com/ http://wwhl-behind-the-scenes.tumblr.com/

Why does this entry deserve to win?

Here is a link to a sizzle of the series: http://www.hulu.com/watch/435998

Media

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.