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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 5th Annual Shorty Awards

CONAN Sync App - it's techno-magic

Winner in Mobile App in a Campaign

Finalist in Live Television

About this entry

Are you Team Coco? Sure you are. So check out your mobile options for keeping up with the latest from Conan O'Brien & crew. It's like having a teeny-tiny late-night talk show with you at all times‚ all in a sexy techno-gizmo that vibrates! The Team Coco apps for iOS & Android lets fans experience CONAN on TBS in a whole new way -- live TV on two screens. Use the 'Sync' feature to receive app-exclusive content and conversation in real-time while watching the show. Of course, the apps also have the full episodes fans want, plus all the latest video clips, photos, web exclusives and more. It's the all-access Team Coco experience fans have been waiting for - available now! The Challenge: Many Millennials think of AT&T as a big, impersonal company. CONAN, Turner and AT&T set out to show otherwise: AT&T has the most powerful network, and can enable richer mobile experiences. The strategy for the Team Coco Tablet App: provide ATT with a customized, 2-screen opportunity, while offering consumers an innovative content experience. Through Audio Content Recognition (ACR) technology, and audio fingerprinting, the Team Coco App syncs with live and DVR TV, allowing real-time interactivity. The Conan Sync App launch included a very funny custom “How-To" video, On-Air content integration, and promo flight which aired online, on iTunes and on VOD. The Team Coco Tablet App (available for Apple and Android), delivers exclusive live content in sync with the show - the first of its kind for a late night talk show. The App can also sync with DVR’d episodes of CONAN, episodes streaming online or even full episodes playing within the App itself. Conan unveils great coffee table books and Andy follows along on the Team Coco tablet app. (on-air demo of sync app). When users “Sync", they can see complimentary content, commentary, cutting-room floor clips, rehearsal footage or bonus content created specifically for the App – all coordinated to the episode they are watching. The App includes engagement prompts (trivia questions and social features) to interact with other viewers via Facebook and Twitter. To promote AT&T as its launch partner, TBS created new ways to interact with the AT&T brand by unlocking exclusive CONAN content triggered to display during AT&T commercials. With over 97% of CONAN viewers engaged within the social graph, the Team Coco Tablet App gives fans what they want and also allows TBS and advertisers to interact with an engaged target audience like never before. AT&T’s sponsorship of the Team Coco Tablet App successfully received approximately 40,000 consumer downloads in the first few months, with usage continuing to grow.

Why does this entry deserve to win?

http://teamcoco.com/togo

Media

Produced by

Turner Entertainment Networks

Link

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.