8th Annual Shorty Award Categories

Archived from the 5th Annual Shorty Awards Best Use of a Mobile App in a Campaign

You no longer need to be working out of a garage to develop an effective iOS, Android, or mobile web app for consumers. A majority of the top brands have developed mobile apps internally or with an agency to provide information, sell products, offer customer service, create original content and more. This award honors the best use of an app in a marketing campaign by a brand or an agency. Tell us how you developed it and what it did. Click here to see the previous winner and nominees.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.

Honorees & Finalists

Storage Wars Fan Challenge App
For the Season 3 return of Storage Wars, we set out to drive tune-in and continue to grow the near-saturated audience base. Our overall objective was to gamify Storage Wars and extend the linear broadcast to the second screen. Storage Wars Fan Challenge App was a multi platform experience, accessible on the web, iphone, ipad and android devi...
CONAN Sync App - it's techno-magic
Are you Team Coco? Sure you are. So check out your mobile options for keeping up with the latest from Conan O'Brien & crew. It's like having a teeny-tiny late-night talk show with you at all times‚ all in a sexy techno-gizmo that vibrates! The Team Coco apps for iOS & Android lets fans experience CONAN on TBS in a whole new way -- live TV on...
Shahs of Sunset on Bravo Now
Bravo Now is a first-of-its-kind second screen companion-viewing app for mobile handsets and tablets pushing bonus content that is synchronized to Bravo programs encouraging fans to engage with the show, Bravo’lebrities and other fans. In this latest release, Bravo expanded the deep, companion viewing experience from event only basis to become a...
Ford's #FusionFNO for Fashion's Night Out
#FusionFNO On Fashion’s Night Out (FNO), Ford launched a multi-channel disruptive program embracing the Fusion of Technology and Design. As Uber's first-ever brand partner, Ford launched a branded user interface on the application and offered Fashion's Night Out attendees the ability to summon a brand new Ford Fusion, custom-designed by Reb...


Charity Miles
Charity Miles is a free iPhone/Android app that enables people to earn money for charity when they walk, run or bike. How it works: The Charity Miles Story: Join The Movement: Since launching last June, over 55,000 people have walked, run and biked more than 600,000 miles to earn more than $130,000 for some of the world's top high-impact cha...
Home Depot College GameDay
Home Depot, the presenting sponsor of ESPN’s College GameDay (CGD) broadcast, sought to extend their weekend experience both digitally and socially for seasons to come, while creating a strong connection with the millennial audience. Carrot Creative was asked to create a social activation that brings the college tailgate experience to every fan’s home. In...
MTV EMA Mobile App
The 2012 MTV EMA mobile app offered international music fans a number of “EMAzing" features, including: - Localization into 6 language versions - Voting for main and regional EMA nominees - Content such as videos, news articles, and photos - Live chat with music fans around the world throughout the campaign - The MegaFan game, in which users earned...
NFL TNF XTRA Mobile Co-viewing
We set out to elevate Thursday Night Football (TNF) by developing “TNF XTRA presented by State Farm," a co-viewing experience housed within the NFL’s official mobile app (NFL’12). TNF XTRA serves game-relevant information to users instantly on their mobile phone or tablet via an on-site Preditor (producer/editor at the game) while enabling social chatter...
Propel - Kiip
Propel worked with Kiip to develop a custom program that took advantage of their existing rewards network, and applied it to fitness applications. They developed a system that delivered real-world rewards to users when they had a “moment" of achievement with fitness apps. Since every moment was unique to the individual, the program was developed to unders...
Sync: Social TV Advertising with Shazam
never.no’s ‘Sync’ is a unique toolkit for syncing ad content and creating robust two-way engagement between television and second screen applications. The first toolkit of its kind, Sync enables broadcasters and advertisers to realize the potential of the second screen for expanding a campaign’s reach and power, opening the door for creative new ways to u...

8th Annual Shorty Award Categories

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 8th Annual Shorty Awards were held April 11th, 2016 in NYC and can be streamed on youtube.