2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

From the 5th Annual Shorty Awards

Home Depot College GameDay

Finalist in Gamification

Entered in Mobile App in a Campaign

About this entry

Home Depot, the presenting sponsor of ESPN’s College GameDay (CGD) broadcast, sought to extend their weekend experience both digitally and socially for seasons to come, while creating a strong connection with the millennial audience. Carrot Creative was asked to create a social activation that brings the college tailgate experience to every fan’s home. Inspired by the show’s iconic personality Lee Corso, the CGD tv spots and the classic tailgating game cornhole, Carrot Creative created the College GameDay iPhone application, Corso’s Cornhole Challenge. .Corso’s Cornhole Challenge leverages the passion and loyalty fans have for college football and extends that loyalty to the Home Depot brand. The app, authenticated with Facebook, allows fans to play against CGD personalities Lee Corso and Desmond Howard or challenge their Facebook friends, increasing referrals and reach. The game features a leaderboard where top players had the opportunity to win weekly prizes such as signed memorabilia, or the ultimate prize — a 2013 CGD VIP experience, a chance to play a flag football game with the CGD guys, and the chance to play a LIVE head-to-head cornhole match against Lee Corso himself. Nearly half of the users are millennials, falling within the age range of 18 and 34 that Home Depot sought to reach with this activation. In the 8 weeks since the campaign launched, the number of mobile game downloads has topped 55,000 with over 450,000 games played and growing. Engagement levels have been extremely high, with the average user playing 13 games. To complement the iPhone game with a social element, Carrot created the Home Depot College GameDay Facebook application to serve as an additional hub for fan interaction. The Facebook application includes tailgating tips, an Instagram contest and DIY projects so fans can build their own cornhole sets - bringing the mobile game to life. The Facebook Home Depot College GameDay application has generated over 150,000 visits and over 14,000 votes on Instagram submissions. See more about the campaign here.

Why does this entry deserve to win?

Case Study: http://gameday.bycarrot.com/

Media

Link

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER 2017 in NYC, Date to be announced shortly.