THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 5th Annual Shorty Awards

Charity Miles

Entered in Mobile App in a Campaign

Objectives

Charity Miles is a free iPhone/Android app that enables people to earn money for charity when they walk, run or bike. How it works: The Charity Miles Story: Join The Movement: Since launching last June, over 55,000 people have walked, run and biked more than 600,000 miles to earn more than $130,000 for some of the world's top high-impact charities including: (RED), Stand Up To Cancer, The Michael J. Fox Foundation, Feeding America, Autism Speaks, Wounded Warrior Project, The Nature Conservancy, and The Partnership For A Healthier America. Among other things, they have earned enough to help: 1. Fund more than $50,000 of Cancer, Autism and Parkinson's research; 2. Plant more than 5,000 trees; 3. Provide antiretroviral drugs to more than 10,000 people living with HIV; 4. Vaccinate more than 1,000 animals; and 5. Feed more than 200,000 people. And we're just getting started. We're growing at 39% per month-- entirely by word of mouth and earned media, which itself is earned by word of mouth. Mashable called the app "sleek and easy to use" (or favorite compliment) while also naming us: (1) one of the Top Ten Fitness Apps; (2) one of the 8 Apps You Don't Want To Miss; and (3) one of the Top 5 Fitness Apps for 2013 (on Live! With Kelly and Michael). We've also won some notable awards. SXSW awarded us the Dewey Wilburne Interactive Award, and we are currently a finalist for the Activism category of their Interactive Awards. The Huffington Post and Heartfelt Foundation awarded us two Ignite Good Millennial Impact Grants, including their Director's Choice Award. Our goal is to create a powerful mobile platform that allows companies to earn measurable ROIs by spending their mobile advertising budgets for social good. And by doing so we aim to earn billions of mobile advertising dollars each year for high-impact charities.

Strategy and Execution

http://facebook.com/charitymiles http://twitter.com/charitymiles http://charitymiles.tumblr.com http://pinterest.com/charitymiles

Media

Entrant Company / Organization Name

Charity Miles

Link

Entry Credits