Propel worked with Kiip to develop a custom program that took advantage of their existing rewards network, and applied it to fitness applications. They developed a system that delivered real-world rewards to users when they had a “moment" of achievement with fitness apps. Since every moment was unique to the individual, the program was developed to understand each user’s ability and reward them based on achievements tied directly to their skill level. In order to participate in the campaign, users went about their workout routine and as certain benchmarks were met, a notification appeared inside the app informing users they had unlocked a Propel Zero reward. By clicking the notification, a full-screen Propel banner allowed the participant to enter their email address to immediately redeem their free sample. To ensure maximum exposure, Propel worked with a variety of fitness apps on this campaign, including MapMyFITNESS, Nexercise, LoLo Fit, and GymPact. Write-ups appeared in Media Post, Venture Beat, Tech Crunch, Pocket Gamer, and The Next Web. In addition, PSFK, and Boehringer Ingelheim named the campaign as “one of ten innovative ideas that are reshaping the health care industry." • 75,000 samples of Propel Zero Powder were delivered to consumers • 4MM+ notification impressions o 3.1% CTR (the highest for any Kiip campaign to date) • 46% of individuals opened the reward email • 5MM estimated earned media impressions • 62% recall rate, 72% of participants said they would consider purchasing Propel Zero (Kiip Conducted Survey)
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