2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

From the 5th Annual Shorty Awards

Comedy Central’s Night of Too Many Stars

Entered in Live Television

About this entry

Producers of Comedy Central’s Night of Too Many Stars found an innovative way to integrate a sponsor and its social media influence into a live telethon raising money for autism programs.To help raise money for autism programs in Comedy Central’s biennial fundraiser Night of Too Many Stars, producers partnered with sponsor GEICO to run an online auction of celebrity-donated items. With items ranging from personalized ringtones recorded by Oprah Winfrey to a 15-minute Twitter takeover from hot comedian @azizansari, the auction raised over $20,000 for the cause and featured innovative social media integration into live television. GEICO’s famous gecko character was appointed as the honorary auctioneer of the campaign and his @TheGEICOGecko Twitter account served as his mouthpiece. Daily conversation between @comedycentral and @TheGEICOGecko drove attention to the auction on Twitter and lower-third graphics inside the live broadcast featured the latest tweets from the auctioneer, prompting viewers to bid for this charitable cause.


Produced by

Comedy Central


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER 2017 in NYC, Date to be announced shortly.