BRAVO is more than TV. BRAVO is known for innovation and surrounding our fans with layers of engagement giving them the BRAVO experience when and where they want it. Play Live delivers on a new promise of real time interactivity bringing Participation TV to a new level during one of Bravo’s most engaging shows Watch What Happens Live, the only LIVE, late night talk show on TV. Play Live is part of the broadcast stream so it reaches the entire audience, AND it’s accessible and easy to use on any device (mobile, tablet, desktop) with instant on-air results. Play Live is a new way for Watch What Happens Live fans to enjoy the show with other fans, encourages live viewing and provides a deeper level of engagement. Bravo is a pioneer in extending TV far beyond the television screen with a series of industry firsts including the recently launched Play Live experience the next generation of “Participation TV". Play Live is a real time TV platform that allows Bravo fans a new way to enjoy Watch What Happens Live with other Bravo fans in games such as trivia, polls, and ratings while LIVE results of their interaction are displayed on air in real time. Play Live is incorporated into the broadcast stream so it reaches the entire audience and is easy to use on any device including mobile, tablet and desktop. Bravo conducted a recent study and found that 53% of television audiences are using 2 and 3 screens/devices while watching TV. Play Live is catering to this audience by providing an interactive multiplatform experience. In the same study usage of Play Live during Watch What Happens Live increased +63% for the latter three episodes versus the initial three – indicating growing awareness and interest in the interactive experience. Users were engaged for a much longer duration than typical users, spending an average of 9.7 minutes per episode with Play Live across platforms including mobile and tablet. In addition to integrated in-show interaction, Play Live’s technology enables advertisers to create live interactive ads with functionality such as interactive polls tied to social incentives like e-coupons. The interactive ad opportunities provide incentive for consumers and create more value and impact for advertisers. Recent statistics from revealed that 41% of the engaged audience perceived the sponsor to be “innovative" because of its Play Live sponsorship and 34% cited an improved opinion of the brand because of its Play Live sponsorship. Play live is a new interactive approach to live viewing. It not only benefits audiences and sponsors, but pushes the limits of consumer technological engagement, ultimately giving fans a voice within the storyline.
