2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

Best Contest or Promotion

This award honors the most effective and innovative social good contest, promotion or sweepstakes. All aspects of the campaign will be considered, including content, promotion goals, reach and effectiveness.

See previous winners and honorees here.
Zappos.com Pawlidayz Campaign
Zappos and partners wanted to provide something special to our customers that money could not buy - the love that comes with rescuing a pet from a shelter. From Nov. 25, 2016 to Nov. 28, 2016 (Black Friday to Cyber Monday), Zappos sponsored free dog and cat adoptions at Best Friends Animal Society and over 120 of their No More Homeless Pets partner locat...
#BestBaldDad Father's Day Contest
Every 2 minutes, a child is diagnosed with cancer.At the St. Baldrick's Foundation - the largest private funder of childhood cancer research grants besides the U.S. government - we are on a mission to take childhood back from cancer. One way is through our signature head-shaving events in which volunteers sign up to shave in solidarity with kids who ofte...
Caregiving
Stand Up To Cancer is like no other cancer research organization. It's a groundbreaking initiative that encourages leading scientists to collaborate – not compete. The result? Acceleration in cancer research, getting new therapies to patients quickly and to save lives now.Every summer since 2010, Mastercard has partnered with Stand Up To Cancer. How? Ever...
Dispel Myths About Thyroid Cancer - #TruthAboutTC
The majority of thyroid cancers can be successfully treated, which has led to the misperception that thyroid cancer is a "good cancer." For many patients, this misperception can minimize their diagnosis and lead to confusion about the overall impact of the disease. Our goal was to dispel common "myths" about thyroid cancer by highlighting the #TruthAbout...
Easterseals Disability Film Challenge
The unique stories of people living with disabilities are too often untold. One in every five Americans is living with a disability—yet this population is severely underrepresented in films and TV. A recent Variety article, "Hollywood Diversity and Inclusion See Little Rise in 10 Years," points out that of the top 900 films in 2016, just 2.7% of character...
Hidden Figures National Screening Contest
21st Century Fox, in partnership with AMC Theatres, launched a screening contest to bring the inspirational story of the movie Hidden Figures to audiences across the U.S.The project's goals were three-fold, spanning the specific achievements of the female African American mathematicians portrayed in the film and recognizing how their story speaks to the n...
I Am A Witness – musical.ly + live.ly Partnership
Each year, more than 13 million children are bullied in the United States. Even more troubling, 90% of teens have seen some form of bullying through text messaging or on social media, yet less than 20% try to interveneLaunched in 2015, the Ad Council's I Am A Witness campaign brought together top digital companies in the teen space to ensure that wherever...
Idris Elba's Omaze Valentine's Campaign for W.E. Can Lead
In January 2017, Omaze teamed up with Idris Elba and W.E. Can Lead to offer fans a chance to win the once-in-a-lifetime opportunity to be Idris' Valentine to raise funds and awareness for W.E. Can Lead. We set out with the goal of providing 1,000 young girls with year-long empowerment workshops in the Sierra Leone and, in addition to offering a chance at ...
National Geographic CHASING GENIUS
National Geographic created CHASING GENIUS based on the belief that transformational ideas can come from anywhere. From anyone. This ground-breaking digital platform which launched in May 2017 is designed to inspire, ignite, and enable the genius inside each of us turning ideas into catalysts for change in the world. The focus for the CHASING GENIUS kick-...
Seat 14C
Our mission at XPRIZE is to solve humanity's grandest challenges through technological innovation. To do this, we set audacious goals that, in order to accomplish, will require unprecedented technological advancement. But how do we set these goals? We conceptualize humanity's ideal future state. Seat 14C is, at its core, an earnest exploration of our po...
The New Wave: Fresh Empire
Fresh Empire, the first-ever multicultural youth tobacco prevention campaign, was designed to prevent and reduce tobacco use among at-risk African American, Hispanic, and Asian American/Pacific Islander youth ages 12-17 who identify with the Hip Hop peer crowd. Peer crowd segmentation is an innovative approach focusing on youth who share the same core i...
Win a Dream Beach Wedding Pinterest Contest
Before saying their "I dos," brides heavily rely on sites like Pinterest, Facebook and other online wedding tools for inspiration. These accessible and inexpensive resources have become a bride's virtual wedding planner, and have dramatically changed how each bride "visualizes" her big day in BIG ways. When considering platforms for the contest, extens...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER 2017 in NYC, Date to be announced shortly.