2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

From the 1st Annual Shorty Social Good Awards Best in Social Justice

This award honors a program, project, or initiative that seeks to address and dismantle systemic structural and interpersonal inequities based on race, class, gender, sexual orientation, age, ability status and any intersection(s) thereof.

Finalists

finalist
"Hands" - A Song for Orlando (Lyric Video)
In the wake of the tragedy at Pulse Nightclub in Orlando, Interscope, GLAAD, Justin Tranter, and a host of amazing individuals wanted to make a difference by collaborating on the creation of a charity record and lyric video to get people involved and raise money for those affected.
finalist
#LetHawaiiHappen - A Surprise Wedding
To appeal to the romance audience, the Hawai'i Visitors and Convention Bureau tasked its advertising agency, MVNP, with the creation of a online video that would leverage their current "Let Hawai'i Happen" campaign. The compelling big idea behind the consumer brand is that in Hawai'i , the best parts of a vacation are often those wonderful, unex...
finalist
#TheReal10
The new 10 ten dollar bill was intended to celebrate women's equality in the United States. The problem is women in America are still far from equal as they're paid much less for the same work as man. Seeing an opportunity to hijack the conversation, the AAUW submitted their own redesign within a few days of the announcement. One that represente...
finalist
Calling All Who Demand Answers
This past March, the Republican Presidential debate arrived in Detroit, Michigan, a city where minorities are the majority but are often unheard. Our goal was to give the unheard a voice and an opportunity to demand answers to critical poignant questions that affects many minorities around the United States. So, we used the debate to spark valua...
finalist
Fair Food Program Community Engagement
The Fair Food Program has developed a new model for Worker-driven Social Responsibility (WSR) based on a partnership among farmworkers, Florida tomato growers, and thirteen participating retail buyers, including Subway, McDonald's, Burger King, Chipotle, Compass International, Whole Foods, Stop & Shop and WalMart. The FFP approached Pinkwater &...
finalist
Fueling Donations for National Give OUT Day!
National Give OUT Day (NGOD) is the only national day of giving for the LGBTQ community, but it's a relatively young and unknown event. To build awareness for the event, the Horizons Foundation enlisted the help of Clever Girls.
finalist
George Takei fights HB2 with "You Can Pee Next To Me"
In March 2016, North Carolina's governor signed the controversial House Bill 2 (HB2). Among other discriminatory measures, the so-called "Bathroom Bill" requires transgender people to use the restroom corresponding to the sex on their birth certificate, rather than the gender with which they identify. In response, actor and activist Georg...
finalist
It Got Better Season 3
The majority of the audience was drawn to the content via PR or organic social media: 144 million PR impressions, including a segment on Entertainment Tonight and articles on The Huffington Post, People.com, Out.com and Upworthy drove interest in the content, with viewers actively sharing with friends to help spread the word. Each new episode re...
finalist
LOKAI INNOVATES WITH FACEBOOK MESSENGER AND INVITES THE WORLD TO WALK TOGETHER FOR CHARITY:WATER
Take a complex global crisis affecting 663 million people and simplify it down to a chat between two people on a platform where real conversations happen.Help people see the water crisis from a human standpoint, rather than a too-big-to-fix issue in a far away developing world country.Enable individuals from the developed world to visualize and ...
finalist
Lemonade
The objective of Lemonade is to feature real people who have overcome life-changing obstacles. This series is about their power to defy the odds and shatter expectations. The goal is to celebrate their ability to redefine those odds and rid preconceived notions of their limitations so as to inspire others.
finalist
Logo Global Ally
Logo's Global Ally pro-social campaign is a year-long storytelling project to share the stories of Lesbian, Gay, Bisexual, Transgender, and Intersex (LGBTI) activists around the world. The Global Ally campaign aims to provide our American audience with a first-hand look into the lives of LGBTI people abroad. Through video profiles, first-of-its-...
finalist
MTV Decoded
America is at a boiling point with racial tension, so of course we're going to have a digital show that dishes it all out for everyone. MTV Decoded is everywhere - Facebook, YouTube, Snapchat, even Spotify - and we're getting to the bottom of this racial hotbed we call America. Our fearless host, Franchesca Ramsey, brings her comedic, conversati...
finalist
MTV's "Look Different" Campaign
MTV's Emmy Award-winning "Look Different" campaign helps America's youth better recognize and challenge hidden racial, gender and anti-LGBT biases, empowering them to create a more equal future. While Millennials are widely considered the most diverse and tolerant generation in history, 94% see bias in their lives and 8 in 10 believe bias is at ...
finalist
MasterCard Restroom For All
MasterCard firmly believes that #AcceptanceMatters, yet this year in the US, acceptance in the form of gender equality has been challenged more than ever.Mastercard's objective was to show cardholders and fellow humans, that we accept and support them by challenging recent discrimination in the US and, provoking thought on what it means to be hu...
finalist
Maytag Pride
When marriage equality became a law in the United States, bakers across the country began refusing to make wedding cakes for same-sex marriages. This trend of discrimination was widely reported in news media, but no brands were speaking about it in social media.So, as a brand that proudly believes in dependability for all, Maytag thought this wa...
finalist
Stand with Malala
The National Geographic Channel wanted to drive viewership for their airing of He Named Me Malala and raise awareness for the Malala Fund organization and its cause – ensuring girls around the world have access to 12 years of education. To achieve this, we used a familiar symbol of academic achievement – the yearbook – to make an unthinkable glo...
finalist
Take Down Gun Violence
On average, there are more than one mass shooting a day in the United States. With arguments raging on how to manage the epidemic of gun violence, something needed to be done to save lives now.
finalist
The Economist's Pride & Prejudice
The Economist has a rich history of championing individual rights and advocating for positive change, including LGBT rights. Since our first cover article on the subject called for the legalisation of same-sex marriage back in 1996 titled "Let them wed", gay rights have advanced tremendously across the world. But one area in which LGBT rights...
finalist
The Future of Hate — Stop HB757
In February 2016, Georgia legislators passed HB 757, a bill that legalized discrimination against the LGBTQ community, and would forever damage the reputation and welcoming and tolerant environment the state of Georgia had established over the past four decades. Our objective was to encourage voters to speak up against this legislation, and tell...
finalist
The Ugly Truth
“The Ugly Truth” public awareness advertising campaign aims to shine a light on the realities of sexual exploitation, prostitution and trafficking in the U.S. by challenging commonly held perceptions about prostitution, exposing the myths, and bringing to light the cold hard facts about the problem, of which most people are unaware. We also want...
finalist
Using VR & Livestreaming to Combat Child Trafficking
ERASE unveiled its latest powerful virtual reality media project in the fight against child trafficking. This new project will bring together awareness of child trafficking, virtual reality, and music into a more powerful message. It will better launch the plight of trafficked children into the world's consciousness in a way that's never been do...
finalist
We Were Strangers, Too
Today, one in every 113 people globally is either an asylum-seeker, internally displaced or a refugee. This amounts to the largest refugee crisis the world has seen since World War II.However, in the wake of a series of tragic terror attacks around the world, we have seen refugees scapegoated and demonized. Instead of meeting this vulnerable pop...

Nominees

ACT/ART: Criminal Justice Reform
Criminal justice reform is a cause firmly supported by The White House and a passion point for ACT/ART, a non-profit that provides a forum for artists and the public to engage creative expression that generates awareness, provokes dialogue and changes perceptions. Inspired by ACT/ART's commitment to the cause, The White House proposed a partnership. They ...
Barefoot Wine & Bubbly Celebrates Love for the Ages
Barefoot Wine & Bubbly's LGBT platform is one of the brand's longest standing and most cherished marketing initiatives. Barefoot Wine's first sponsorship of a LGBT organization was in 1988 in San Francisco when it was still rare for a brand to align itself with and outwardly support the LGBT community. Today, Barefoot remains out and proud, embracing incl...
Bread Company Seeds Employment Opportunities for People with Criminal Backgrounds
Maker of the nation's no. 1-selling organic bread, Dave's Killer Bread (DKB) is known for its super-seeded nutrition and rock-n-roll attitude, epitomized by its logo with its founder Dave Dahl, guitar in hand. But Dave mastered more than chords and baking to earn that logo, serving 15 years in prison before he returned to the family bakery and develope...
Mayor of London: Team London Speed Volunteering App
Team London, the Mayor's volunteering program for London, makes it quick and easy for Londoners to give their time, find volunteering opportunities and do great things for their city. Whether it's cleaning up the environment or volunteering at one of the capital's great events, Team London mobilizes the community spirit and enthusiasm of Londoners to make...
No League of Their Own: Transgender Athletes
2015 was a formative year for transgender athletes with Caitlyn Jenner publicly announcing her name change, Chris Mosier becoming the first transgender man to make the U.S. National Team and the IOC adapting its guidelines for the Summer Olympics in Rio. This special's objective is to examine the question: do transgender athletes have a competitive advant...
Visa 360° of Acceptance
As a 30-year sponsor of the Olympic Games, Visa wanted to extend their vision of universal acceptance celebrating the collective diversity that unites people around the world at the 2016 Rio summer games. Visa believes in giving everyone, everywhere a way to reach their highest potential by providing access to best-in-class payment products and solutions ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER 2017 in NYC, Date to be announced shortly.