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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 1st Annual Shorty Social Good Awards

Visa 360° of Acceptance

Entered in Corporate-Community, Financial Services, Social Justice, Mobile Campaign, Video

About this entry

As a 30-year sponsor of the Olympic Games, Visa wanted to extend their vision of universal acceptance celebrating the collective diversity that unites people around the world at the 2016 Rio summer games.

Visa believes in giving everyone, everywhere a way to reach their highest potential by providing access to best-in-class payment products and solutions so they can progress in life – regardless of where they come from, who they love, their physical ability, their faith, or what language they speak.

Our objective was to create a platform that enables everyone, everywhere to chase their dreams. During the 2016 Rio games, unlocking this possibility would be as simple as a dip, tap, click, or swipe with Visa.

Why does this entry deserve to win?

Through a mobile-first 360° vertical video gallery, people would discover how Team Visa athletes achieve their highest potential despite highly diverse backgrounds. Using gestures reflective of Visa payment products, users activate stories that inspire them to take a stand for universal acceptance.

Preconceived notions about people are all too often a part of life. A change in surroundings helps us all open ourselves up to new perspectives.

Visa welcomed people everywhere to celebrate the spirit of the Olympics by joining Team Visa on the journey to Rio – placing them above the cityscape at the center of stories from around the world.

From there they were invited to take a stand for equality with this virtual destination that celebrates shared values using the most accessible global platform – mobile devices.

By uniting people near and far, we were supporting a world of acceptance.

Results

360° of Acceptance transported people to the Rio 2016 Olympic Games by putting them at the center of a beautiful 360° environment.

The collection of sharable cultural portraits inspired people in 81 different markets and seven languages around the world to take a stand with us.

Produced by

Razorfish, Visa

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.