Best use of Instagram Video in Social Media - Shorty Awards

10th Annual Shorty Awards Categories

See below for official categories.

Influencers

Honoring the most notable and viral Influencers from 2017. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Instagram Video

This award honors the most creative and effective incorporation of video content on Instagram in a social media marketing campaign, or the brand's overall video presence on Instagram.

See previous winners and honorees here.

Winner

Instagram Video

60 Second Docs Present Time: The Kalief Browder Story

With "Time: The Kalief Browder Story" set to premiere on Spike, we knew we wanted the historic story to reach as many people as possible. Executive produced by iconic rapper Jay-Z, the six-part series detailed the accounts from a multitude of experts, witnesses, friends, and the community to tell the tragic story of sixteen year-old Kalief Browd...

Finalists

Instagram Video

@PUMAPerformance Instagram Rebrand

As PUMA's Running & Training business unit transitioned to a new creative direction, PUMA needed a rebranded Instagram account, merging @PUMARunning and @PUMATraining, while simultaneously demonstrating PUMA's position as the most self-expressive and stylish performance brand. In launching the new account, @PUMAPerformance, we needed to tap into...

Instagram Video

Hype & Influence

Hype & Influence is a video series that explores the cultural trends that matter. The goal of this series is to connect the audience with our brands by showcasing we are the leader when it comes to driving culture and creating conversation. On our first episode, we explore the reason why hip hop is now the #1 music genre in America. How is a cou...

Instagram Video

I Am Frankie Instagram Campaign

Our goal with this campaign was 2-fold: to support tune-in to the new show I Am Frankie while at the same time building a dedicated, engaged and passionate fan base (young teens) on social. Because the show is a daily scripted Monday thru Friday the campaign also sought to make sure kids were up to speed on the latest episode. As such the campa...

Instagram Video

Kids’ Choice Sports - Instagram Video - Nickelodeon

Kids' Choice Sports is the place where kids, entertainment and sports collide! The world's best professional athletes, A-List stars, and actual kids took the stage for a celebration of everything kids and families love about sports… with our signature Nickelodeon spin. As a result, we were tasked with making sure our target audience, kids and f...

Instagram Video

Build excitement and anticipation for the release of SPIDER-MAN: HOMECOMING with a unique fan centric social stunt.

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards powered by directv now were held april 15th, 2018