10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Kids’ Choice Sports - Instagram Video - Nickelodeon

Entered in Instagram Video

Objective

Kids' Choice Sports is the place where kids, entertainment and sports collide! The world's best professional athletes, A-List stars, and actual kids took the stage for a celebration of everything kids and families love about sports… with our signature Nickelodeon spin. As a result, we were tasked with making sure our target audience, kids and families, showed up to watch the summer's slimiest celebration. It was also important for us to keep the momentum on the social conversation around KCS going during the show.

Strategy

To go beyond generic sports related content and get viewers to watch Kids' Choice Sports, we developed social first video creative for Instagram that would focus on all aspects of what make the show appealing to both boys and girls. Our campaign incorporated the slimiest, surprisiest sports elements throughout our creative to tie everything back to the show.

Kids are hyper-focused on the hot new trend, so our creative consisted of videos that featured the latest zeitgeist stand outs. Creative featured a Snapchat Hotdog meme, a never-ending "interactive" figdet spinner, a gold slime DIY video, and a KCS inspired nail tutorial.

During the premiere, we released custom video content that highlighted the best slimings in order to drive some serious FOMO on Instagram. We applied custom animations over these videos to make them pop on Instagram and give fans a fresh and exciting way to consume the content in their feeds.

Results

Overall, the campaign resulted in Kids' Choice Sports becoming the #1 Kids & Family primetime show on 7/16. We received 4.7MM engagements, 6.1MM video views: 6/17-7/16 across Twitter, Instagram, YouTube, Tumblr, and Facebook. The reactions we received on social media were strongly positive: conversations about KCS 2017 had a +83% net sentiment score.

Produced by

Nickelodeon

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18