10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of a Spokesperson

This award honors the best integration of a spokesperson in a social media marketing campaign.

See previous winners and honorees here.


Ashley Graham for Swimsuits For All
Leading swimwear brand Swimsuits For All designs swimwear for every body at every age. Founded in 2005, the brand's offerings are made with superior construction, expert fit and innovative designs, with suits ranging in size from 4-34.Through perfect-fitting swimwear catered to every body type, Swimsuits For All inspires women of all ages, shape...
Dan Schulman, CEO, PayPal
PayPal CEO Dan Schulman has one goal in mind: to democratize financial services for consumers and commerce capabilities for merchants to enable as many people, and as many businesses, as possible to join and thrive in the digital economy. To achieve this goal, Dan understands thoughtful storytelling can be a powerful tool to inspire insightfu...
DraftKings' Dr. AftKings Social Campaign featuring "Dr. Aftkings"
In early 2017, DraftKings conducted quantitative and qualitative research to assess the health of its brand, identify perceptions that needed to be addressed and ascertain the drivers and barriers to playing its games. This research uncovered that there are two kinds of football fans: those who prefer to sit back and watch and others who lean in...
Pure Imagination Project
An unfortunate truth is that many people believe Alzheimer's is just a bit of memory loss when, in fact, it is a fatal disease for 47 million people worldwide. Every 66 seconds someone is diagnosed with Alzheimer's disease. Yet it often remains out of the news and social media conversation unless someone famous dies from complications of Alzheim...
Santa Clarita Diet
A new year means a new you, and what better way to kick it off than with a new diet?
The Order of Cholula: Founding a Cult of Flavor
For millennial guys, #adulting is no longer a distant thought, it's hitting at full speed. Fortunately, his adventurous, optimistic outlook on life has transferred to his love of food, which he sees as a palate-challenging experience. When it comes to hot sauce, the champion of all condiments, he needs more than pure heat: he needs flavor. His s...


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city


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