10th Annual Shorty Awards Categories


See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Instructional Video

This award honors the most creative use of instructional video in a social media marketing campaign.

See previous winners and honorees here.

Finalists

finalist
21 Brilliant Packing Tips
For audience entertainment, engagement and education, Storia continuously produces "How to" videos where viewers learn useful hacks for everyday life and travels. Storia's life hacks are showcased in a quirky and fast-paced style to keep viewers engaged, educated and entertained. The Storia video "21 Brilliant Packing Tips" demoed in under 2 min...
finalist
audience
Adobe Students - Inspiring the Next Generation of Creators
To inspire Adobe Students by showcasing instructional videos from some of the best creators on social media.
finalist
Instructional Halloween Campaign
With Halloween fast approaching, we set out to infuse the holiday with a scary amount of fun that our Nickelodeon fans could take part in!We'd seen in the past that our fans on social media loved making their own Nickelodeon creations at home (like slime) and in 2016 we had created a very successful series of shortform videos outlining how fans ...
finalist
Rogue One: A Star Wars Story Death Star Hologram Creator
Collaborating with Walt Disney Studios Home Entertainment and Lucasfilm, our goal was to create a Deathstar hologram that anyone could build at home using their mobile device and common items. We wanted the construction to be fun, simple, and a distinctly Star Wars.
finalist
The Vitamin Shoppe Offers Healthy Lifestyle Inspiration Across Social Media
The Vitamin Shoppe is a leading health and wellness, specialty retailer and manufacturer of nutritional products. Since our inception, we have made it our mission to help our customers Thrive Every Day, by offering best in class solutions to help fuel their wellness journey.As a health and wellness authority with more than forty years in the sp...

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards powered by directv now were held april 15th, 2018