Converse has always been a blank canvas for culture. So we set out to continue that tradition in social media. We turned to the only hub that respects the art community as much as Converse, and its fans, does—Tumblr—using it the way it was meant to be. Converse partnered with Internet artists to create stuff people actually care about. The only rule: post like a human. It paid off, with three of our collaborations shattering world records for most engaged sponsored post of all time. And now, Tumblr uses our site as a model for other brands on how to do it right.
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