Shorty Social Good Awards

We are now accepting entries for the Shorty Social Good Awards. Early deadline to enter is July 14th, 2016.

The Shorty Social Good Awards honor groundbreaking corporate social responsibility and sustainability campaigns that organizational and marketing teams have worked so hard to realize. While the Shorty Awards have long-honored the best of social media, this competition includes efforts made by organizations to improve sustainability and diversity internally, foster globally-minded business partnerships and increase employee community and civic engagement.

Archived from the 6th Annual Shorty Awards Tumblr of the Year

Some of the best ideas require a little more than 140 characters and a dash of multimedia to be expressed. Microblogs on platforms such as Tumblr have flourished, enabling entirely new possibilities for creativity by allowing users to quickly share images, thoughts, quotes, and videos.

This award recognizes those who have used a microblogging platform in a unique, impactful, and interesting way to the delight of its audience.

To be eligible for a nomination, all blogs must have been made in Tumbr and must be active in 2013

Finalists

finalist
Nickelodeon’s Korra Nation: the ultimate tumblr fan destination
After Nickelodeon’s cult cartoon TV series “Avatar: The Last Airbender" ended in 2008, viewers of the show moved online to keep the show’s spirit alive. Avatar fans became a remarkably cohesive and passionate group, and took to social media to demand more from Nickelodeon and the Avatar universe. Finally in 2011, their demands were met when...
finalist
Game of Thrones Tumblr
Leading into its third season, Game of Thrones was poised to make the leap from popular television show to global sensation. To fuel this and empower and reward the talented and creative Game of Thrones community, HBO launched a Tumblr fan art contest, giving fans a chance to get prominent offline recognition for their work. Since launching...
finalist
MTV Tumblr
Launched in May 2011, the MTV Tumblr was built to strengthen the brand’s engagement with the Millennial generation. Over the past two years, the microblogging site has become a cultural home =for entertainment and music fans, as well as artists. Not only does MTV Tumblr constantly update with visual highlights for the network’s different program...
finalist
Denny's Lives on Tumblr
We celebrate the unique, artistic, and flat-out weird-in-the-best-way culture that thrives on the outlet every single day. We highlight our users and we add to the fun. So much so that a lot of our fans aren’t even sure we’re real. If they can’t tell we’re a corporate account, we think we’re doing our job. Tumblr has even told us we’re the numbe...
"The Signal" Lexus Tumblr
On the surface, "The Signal" is a striking fashion Tumblr featuring high-quality, edgy, stylized images and GIF’s appropriately labeled with tags like #fashion, #blackandwhite, #style and #couture. Tumblr is a platform geared towards discovery, and exploring deeper into content descriptions and the "About" section of “The Signal" reveals an u...
finalist
The Way of Ray
Showtime wanted to launch a new show named Ray Donovan. On the surface the show was simply about a fixer in Hollywood, but the drama and its eponymous character, played by Liev Schreiber, were much more complex. Showtime wanted potential viewers to understand the depth of the show. They asked us to develop a compelling digital offering that w...
finalist
General Electric: GE Tumblr & The Txchnologist
The General Electric Tumblr brings what GE does to life through GIFs, illustrations, photography, and typography. It showcases GE’s history alongside its cutting-edge research to a diverse crowd that includes everybody from aviation enthusiasts to sci-fi lovers. GE Tumblr's sister blog, The Txchnologist, is an engaging conversation in the world ...
winner
Doctor Who
Tumblr is the perfect platform for fandoms and there isn’t a fandom larger than Doctor Who which launched its Tumblr page in April 2011 and now has over 580,000 followers. The Doctor Who Tumblr helped to elevate Doctor Who to the number 1 topic on Tumblr, bigger than any other TV show or event. BBC America’s Doctor Who 50th Anniversary campai...
finalist
Hannibal on Tumblr
In just its first season, Hannibal skyrocketed to the ranks of one of the most popular TV shows on social. In fact, according to Tumblr, the freshman show ranked in the Top 5 reblogged shows of 2013. The official Hannibal Tumblr has been at the center of that success. It’s the hub of the Fannibal movement, recognized by fans and press alike a...
winner
In this Tumblr, actress Amy Poehler interviews smart women. Her motto is, "Change the world by being yourself!"
finalist
This Tumblr conveys an awful breakup using data analysis, such as charts of sleep lost and the process of moving -- measured in Ikea items.
finalist
The Worst Room blog offers a glimpse into some of the worst affordable housing in New York City and elsewhere.
finalist
Hi I'm Jess & I've eaten 193 slices of pizza.
finalist
Alice W. Correa's personal Tumblr with inspirational posts in Portuguese.
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NBC's Tumblr for Hannibal, an American psychological thriller–horror TV series about FBI special investigator Will Graham and Dr. Hannibal Lecter, a forensic psychiatrist destined to become Graham's most cunning enemy.
finalist
My name is Melanie, Melanie Meladoodle. My mum thinks I'm funny. I don't really know what I'm doing but I live in New Zealand and that's it.

Nominees

Al Jazeera America
Al Jazeera America is an American news channel reporting unbiased, fact-based and in-depth journalism that gets you closer to the people at the heart of the news. In less than one year, our Tumblr blog has become a go-to source for up-to-date, in-depth news stories that adhere to our brand platforms. Named one of TIME Magazine’s ‘30 Tumblrs to Follow’ i...
Converse Music Tumblr
Converse has always been a blank canvas for culture. So we set out to continue that tradition in social media. We turned to the only hub that respects the art community as much as Converse, and its fans, does—Tumblr—using it the way it was meant to be. Converse partnered with Internet artists to create stuff people actually care about. The only rule: p...
Disney•Pixar Tumblr
The Disney•Pixar Tumblr aims to blend exclusive behind-the-scenes content with nostalgia for beloved films and characters to create a creative and uplifting blog for our fans that captures the innovative spirit of the brand. The Disney•Pixar tumblr was designed to provide our very devoted audience with hard-to-find and behind-the-scenes content from their...
Don Jon Tumblr Campaign
Leading up to its September 2013 release, Relativity's Don Jon theatrical marketing campaign created the first ever broadcast TV spots to drive users to the official Don Jon Tumblr page.Movies. Sex. Joseph Gordon-Levitt. Tumblr. All these words are synonymous for success. Tired of the same 'ol 1999 websites for movies, Relativity's Don Jon digital marketi...
English to English
The Guardian’s New York newsroom was established in late 2011 with a simple goal: Deliver the Guardian’s news and commentary to our global audience and serve our American readers, roughly a third of that crowd. Along the way, our cross-cultural newsroom has stumbled through an infinite number of quirky misunderstandings: the proper way to say LEGO (it’...
HBO
There is no shortage of love for HBO. From late night TV parodies to fan art, HBO currency hits the zeitgeist on a regular basis – whether it’s Jimmy Fallon’s “Game of Desks" or BuzzFeed’s “American GIRLS Dolls." On Tumblr, this love is manifest in troves. When we set out to launch a brand presence on Tumblr, we embraced the fan behavior already prese...
L'Oreal Paris Live Golden Globes Beauty Lab
The L’Oréal Paris Tumblr presence is intended to be one thing: a playground for all things beautiful. We launched the platform with the L’Oréal Paris Live Golden Globes Beauty Lab—a real-time social activation that rallied a team of models, makeup masters, hair gurus and nail extraordinaires to recreate celebrity beauty looks as they came down the red car...
Need For Tweed
With the tweed industry in decline, Scottish brand Harris Tweed needed to connect its authentic heritage with a new generation of fashion culture in the USA. The Film ‘Argo’ had just been released, a true story of CIA Agent Tony Mendez who rescued American diplomats from Iran in 1979. In the film, Agent Mendez wears a Harris Tweed jacket. In 2013, we gave...
Orphan Black
Orphan Black premiered on BBC America on March 30, 2013 as part of Supernatural Saturday. Orphan Black fans are present across multiple social platforms, notably Twitter, Facebook and Tumblr. Fans of the show identify themselves as members of Clone Club: http://orphanblack.tumblr.com/post/76456707446/hello-there-welcome-to-obtumblr-how-did-you-hear Tat...
Sanjay and Craig's Rad Awesome Tumblr
When Nickelodeon launched their newest animated series, Sanjay and Craig, we took to Tumblr to spread the word (along with a healthy dose of weird). Sanjay and Craig is an original animated series that follows the misadventures of Sanjay, an excitable and irreverent 12-year-old boy and his best friend Craig, a smooth-talking snake and master of disguise. ...
Syfy's Defiance
Visual storytelling is one of the most compelling elements of Tumblr culture. Understanding this, Syfy turned to Tumblr to tell the backstory of its new series, Defiance. Using the show writing staff, Syfy leveraged the visual nature of Tumblr to create an old time newspaper that explored the mythology of Defiance.Defiance was an ambitious transmedia proj...
Taking Off - Delta Air Lines Redefines the Corporate Blog
Delta’s previous blog, “Under the Wing," was built on WordPress and focused mostly on corporate news and announcements. From interactions on our other social media channels, we realized that media, customers, investors and travel enthusiasts had an increasing appetite for rich, engaging, long-form content beyond what was coming from press releases, and th...
Xbox Tumblr
In the five months since the Xbox tumblr was redesigned and launched we have gained 28,218 followers and our content has received over 8.6 views. We approached the platform with the intent to create a feed where gamers could find content that was purely game related and that was uniquely suited to Tumblr's highly sharable format- high resolution stills an...