9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 6th Annual Shorty Awards Best Tumblr Campaign

This award honors the most effective and creative campaigns on Tumblr. Describe how you integrated Tumblr into your campaign, how it enhanced your message and delivered or exceeded the results you expected.

Nominees

'Alan's Facebook' - The Hangover Part III
Full case study available at https://alans-facebook.squarespace.com Warner Bros. Pictures, in anticipation of the 2013 comedy The Hangover Part III, wanted to take fans on an in-world journey into the world of one of the franchise’s most recognized and hilarious characters, Alan Garner (played by Zach Galifianakis). Warner Bros. reached out to social m...
Game of Thrones Tumblr
Leading into its third season, Game of Thrones was poised to make the leap from popular television show to global sensation. To fuel this and empower and reward the talented and creative Game of Thrones community, HBO launched a Tumblr fan art contest, giving fans a chance to get prominent offline recognition for their work. Since launching in Season...
Kenny Powers of Eastbound & Down's Hall of F***in' Fame
In anticipation of Eastbound & Down’s final season curtain call, we created Kenny Powers’ Hall of F*ckin’ Fame at kennypowers.com—a digital shrine to TV’s greatest baseball champion of the last generation. Prior to the Hall of F*ckin’ Fame, the hardcore, rabid fan base had limited means of finding and sharing their favorite quotes, insults and moments fro...
L'Oreal Paris Live Golden Globes Beauty Lab
The L’Oréal Paris Tumblr presence is intended to be one thing: a playground for all things beautiful. We launched the platform with the L’Oréal Paris Live Golden Globes Beauty Lab—a real-time social activation that rallied a team of models, makeup masters, hair gurus and nail extraordinaires to recreate celebrity beauty looks as they came down the red car...
Nickelodeon’s Korra Nation: the ultimate tumblr fan destination
After Nickelodeon’s cult cartoon TV series “Avatar: The Last Airbender" ended in 2008, viewers of the show moved online to keep the show’s spirit alive. Avatar fans became a remarkably cohesive and passionate group, and took to social media to demand more from Nickelodeon and the Avatar universe. Finally in 2011, their demands were met when Nickelode...
Sanjay and Craig's Rad Awesome Tumblr
When Nickelodeon launched their newest animated series, Sanjay and Craig, we took to Tumblr to spread the word (along with a healthy dose of weird). Sanjay and Craig is an original animated series that follows the misadventures of Sanjay, an excitable and irreverent 12-year-old boy and his best friend Craig, a smooth-talking snake and master of disguise. ...
Verizon "Powerful Answers" Tumblr
Verizon is more than the country’s leading wireless brand. It’s a powerful technology company pioneering solutions in Healthcare, Education, Sustainability, and Public Safety. The problem was, consumers didn’t know it. Our job was to change that. So in early 2013, we created the Powerful Answers campaign to communicate how Verizon’s technologies are ch...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.