THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 4th Annual Shorty Awards

TED

Finalist in Twitter Brand Presence

Entered in Facebook Brand Presence

Objectives

@TEDTalks - Ideas Worth SpreadingTED is a nonprofit devoted to Ideas Worth Spreading. It began in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, Design. Over the years TED has grown in scope and reach, transforming into a global enterprise dedicated to transferring ideas across borders and mediums. TED’s official twitter page, @TEDTalks is a social extension of TED.com that boasts over 800,000 followers and 22,500 listings. Frequent tweets with the ever –popular #TED grant instant access to riveting talks by remarkable people. In 140 characters or less, followers are introduced to some of the world's most fascinating minds – education radicals, tech geniuses, medical mavericks, business gurus and music legends – and invited to view short videos that address global issues, present creative solutions and encourage viewers to experience the world in a new light. These highly shareable, fully packaged tweets are designed to promote conversation and encourage the exchange of ideas. TED believes passionately in the power of ideas to change attitudes, lives and ultimately, the world. So we're building a network that offers free knowledge and inspiration from the world's most remarkable thinkers, as well as a community of curious souls to engage with ideas and each other.

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