From the 4th Annual Shorty Awards
Best Overall Brand Presence on Facebook
It’s pretty much a given that every brand has a Facebook Page, but it’s still rare to find a brand using its Facebook Page in a meaningful way. This category honors brands that use their Facebook Page to provide their customers engaging content and interaction, encouraging more participation and likes, and deriving business value. Unlike Best Use of Facebook in a Campaign, this award is for a brand’s year-round presence.