8th Annual Shorty Award Categories

Archived from the 4th Annual Shorty Awards Best Overall Brand Presence on Facebook

It’s pretty much a given that every brand has a Facebook Page, but it’s still rare to find a brand using its Facebook Page in a meaningful way. This category honors brands that use their Facebook Page to provide their customers engaging content and interaction, encouraging more participation and likes, and deriving business value. Unlike Best Use of Facebook in a Campaign, this award is for a brand’s year-round presence.

Honorees & Finalists

finalist
Fans First: Coca-Cola on Facebook
Coca-Cola is the largest brand on Facebook with 36 million fans worldwide. The community, which was created organically by two fans in 2008, is truly for the fans and by the fans. Since Coca-Cola joined the creators to co-manage the page, the community has flourished and currently serves as a paradigm of how brands can use social to connect with...
winner
Nickelodeon's 'SpongeBob SquarePants' for Best Overall Brand Presence on Facebook
In its 13th year, SpongeBob SquarePants is one of Nickelodeon’s most popular shows, touching the lives of consumers well beyond childhood - one third of the show’s audience is 18-49. Every day, Nickelodeon provides fans with bite-sized pieces of SpongeBob joy, hoping to put a smile on the faces of each of the show’s 31 million Facebook fans...
finalist
Ford Motor Company: Social Gets Serious
Ford Motor Company takes social media seriously. So seriously, in fact, that they have created more than 50 Facebook pages, a Ford Social website, and an entire new strategy of how to engage in the social space. Ford believes that there should be a social element to everything that they do, and it shows. Some of Ford’s standout standout Fac...
finalist
TODAY Facebook
TODAY debuted a "Window to the World" 60 years ago – one of the first times a broadcast let viewers peer into the inner workings of a TV show. About 40 years later, TODAY was first to feature a plaza where visitors could share their biggest news and interact with our anchors. TODAY's Facebook page continues in this storied tradition. On our v...

Nominees

'Like' our entry.
• You’ll Never Forget It: Home to our year-long global campaign to find the faces of G Adventures’ brochures for 2013. • G-Meetup: Helps our travellers connect with one another before heading out on a tour. • G-Plus: Showcases new 2012 tours, spotlights unique tours, hosts exclusive deals. • Tours: Visitors can search our tours by price, departure da...
BEST FACEBOOK BRAND PRESENCE
Social Media has become the great geographical equalizer. To wit, a small Southern company has grown to dominate the online culinary conversation. That company is Viking Range Corporation based in Greenwood, Mississippi. In one year, the company's Facebook fan base has grown by a multiple of 100x: from 4,000 to 400,000. More than that, Viking has ...
Burt's Bees
To foster more sustainable relationships with its customers, Burt’s Bees made a strategic decision to increase its Facebook presence in 2011. Facebook provides an opportunity for Burt’s Bees to engage in meaningful dialogue with its customers, while learning more about its fans, educating about products, sharing who Burt’s Bees is as a company, and inviti...
CNN Facebook fan page
The page publishes the most talked about stories, inviting fans to respond and express their opinions. Breaking news from around the world is integrated into the page and posted automatically, regardless of day or time, so that CNN fans are always well informed. Also, the CNN community is able to formally participate in the news through the News Tip tab, ...
Carnival Cruise Lines
Carnival Cruse Lines is no stranger to Facebook. Having had an active presence for over three years, Carnival has received numerous accolades for their work. In 2011, Carnival wanted to continue to innovate and expand its Facebook presence, in order to remain a leader in the social space. The company partnered with Buddy Media to develop content to hig...
Facebook.com/MTV
MTV is currently ranked the #5 brand on Facebook with over 30 million ‘likes,’ and it is the 2nd most-liked entertainment brand on Facebook right behind Disney. A source for exclusive music and show content, MTV’s brand page has incredible levels of engagement – despite not being the largest brand page on Facebook, MTV's viral content offering generates m...
Ocean Spray Cranberries, Inc.
Shorty Awards Category: Best Overall Brand Presence on Facebook Client: Ocean Spray Agency: Weber Shandwick Date: February 10, 2012 After years of successful marketing and traditional public relations initiatives, Ocean Spray, America’s beloved cranberry cooperative, entered into the social media space by creating its first, official Facebook page....
Onstar- Facebook
OnStar has an emotional connection with customers - providing help at the press of a blue button. We continue that feeling by extending the experience online by letting fans know they will reach a real person. Facebook is the main vehicle to achieve clear goals: create ardent supporters, convert the dissatisfied and generate brand interest where our effo...
Real Life Experiences with Intrepid
The Intrepid Travel fan page was initially set up in December 2009 and although we dipped our toes in the water it soon became obvious that Facebook is made for travel – people just love sharing their stories and experiences. 

We've developed a real sense of community that builds on our style of travel - group travel that gives people a chance to share t...
RetailMeNot.com
RetailMeNot.com is the top consumer destination for collaborative coupon, deal and promotional code hunting and sharing. The company’s mission is to help consumers save money and enjoy a hassle-free discount shopping experience. By encouraging users to upload deals and help grow the site, RetailMeNot.com has established a passionate user base that has dif...
Sucker Free Countdown
We engage our loyal FB fan base on a daily basis, asking them for Hip Hop opinions, online video clip syndication, take Sucker Freestyle submissions, and make our fans a part of the show. We also promote the FB profile through on air promos with a voice over from our very own DJ Envy!Sucker Free has been an unstoppable force on Facebook with growth of +6...
TED
@TEDTalks - Ideas Worth SpreadingTED is a nonprofit devoted to Ideas Worth Spreading. It began in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, Design. Over the years TED has grown in scope and reach, transforming into a global enterprise dedicated to transferring ideas across borders and mediums. TED’s...
TED - Brand Presence Facebook
TED - Ideas Worth SpreadingTED is a nonprofit devoted to Ideas Worth Spreading. It began in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, Design. Over the years TED has grown in scope and reach, transforming into a global enterprise dedicated to transferring ideas across borders and mediums. TED’s offic...
The Glee Project on Facebook
With nearly half a million fans and counting, The Glee Project Facebook page (http://www.facebook.com/thegleeproject) is a hub of conversation that connects Oxygen's target audience of social media obsessed young women with a plethora of digital content (photo galleries, bonus footage, blogs, etc.), custom tabs, apps and multi-platform extensions that bui...
Trend Hunter
Trend Hunter is the world’s largest collection of cutting-edge ideas. With more than 1.4 million Facebook fans and 200,000 Twitter followers, Trend Hunter has cracked the digital space, making it more than just an online magazine, but a worldwide community of innovation-hungry readers and contributors, all tracking the evolution of cool and democratizing ...
Women's Health Magazine
Women’s Health uses social media to connect our users, bringing our content and philosophy alive on the pages of Facebook. We keep users up to date with the latest in health and fitness news while simultaneously encouraging them to participate in conversations about the news at hand. Above all, we make sure our users know how much we value them. Our user...
Would You *Like* A Pepsi?
Everyone’s got one of those friends on Facebook--you know, the one that posts up that clip of kittens with mohawks as soon as it hits the web, or encapsulates a great moment in one hilarious status? Pepsi on Facebook is just that: one of your coolest friends on Facebook, who just also happens to be a can of soda. From getting fans pumped up for the weeken...
eHarmony
At eHarmony, social is as much about connecting with our friends & users in a deeper and more meaningful way as it is providing customer support or sharing information about our service. Whether it's cheering on an excited eH user with a promising first date, consoling a new friend/follower about a breakup, asking people their opinions about dating/relati...

8th Annual Shorty Award Categories

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 8th Annual Shorty Awards were held April 11th, 2016 in NYC and can be streamed on youtube.