What should we actually measure?
In our never ending quest to determine what is measurable and what those insights mean Avi Gandhi highlighted research from Barbara Duffek a couple weeks back. It’s interesting and points to the greater trend we see right now in the community where the current tools are already obsolete as the creator economy evolves quickly.
Are the economics of YouTube making it the leader
Sometimes it’s hard to tell what’s correct and what is wishcasting. Zeke Faux wrote a great book about crypto, Number Go Up and some of the same principles apply to the creator economy. We all want it to succeed and we evangelize it accordingly. But Ian Shepherd does a good job of pointing out the many factors making YouTube the preferred destination going forward (read more).
TikTok Up In The Air
No one has better up-to-the-minute reporting on TikTok’s limbo than Kaya Yurieff. She packed a year’s worth of scoops into a week. The White House seems to be delighting in uncertainty right now but Kaya gave some clarity on who the future players may be and how we proceed to another soft deadline.
Your Weekly Reminder to Not Ignore Minecraft and Roblox
We talked about this on the pod a few months ago with Super League’s new CEO Matt Edelman – that a future generation of creators will be builders rather than entertainers. The Minecraft movie success – biggest video game movie opening of all time – is another indicator that there is real monetary power with these games and still surprising amounts of open opportunity to embrace the community.
