Building Trust Is The First Step Towards Making Brands Human
By
Abhijit Bhaduri
•
Published April 15, 2024
Artificial intelligence started to take baby steps in transforming the marketing and PR function. In a world full of confusing choices, fake news and shrill voices, the consumer looks to you to help them make sense. Simplifying and making meaning is central to the role of a communicator. Brands are expected to drive conversations about social change. Many view this trend as deeply polarizing, yet this also a huge opportunity …
