The Shorty Impact Awards recognize excellence in the professional social media community.
ALL ENTRIES WILL BE SCORED BY JUDGES ON THESE MAJOR CRITERIA*:
Creativity & Originality: Unique and innovative execution, quality and originality of the creative, aesthetic impression, and overall original impact of the approach, user engagement, and social experience.
Effectiveness & Impact: Overall effectiveness of the campaign - did it achieve the desired objectives and results (be specific)? What social impact was made as a result of this effort?
*Starting this year, entries will be organized based on their entry type (B2B, B2C, Non-profit, or Healthcare) to ensure that similar entries are judged against each other, providing jurors an apples-to-apples judging experience and providing a level of playing field for all entries and entrants.