13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 1st Annual Shorty Social Good Awards Best Overall Facebook Presence

This category honors brands, organizations or institutions that use Facebook's native tools effectively promote a social good program, project, initiative, or goal.


Another Person’s Shoes
Another Person's Shoes is an original, eight-part Upworthy series that gives the audience a one-on-one experience of what a person of another gender, culture, society, sexual orientation, or socioeconomic status might encounter every day. Each single-camera, documentary-style piece aims to create empathy around the challenges people of different w…
George Takei founds "One Pulse for America"
A Crisis Demanding ActionResponding to the horrific mass shooting at an LGBTQ club on June 12, 2016, actor and activist George Takei founded One Pulse for America (OPFA), honoring the victims of this devastating ambush. OPFA is an action-oriented grassroots group dedicated to closing the "Passion Gap" with pro-gun activists. OPFA Facebook group ad…
Pets Add Life (PAL)
Over the past six years, the main goal of the American Pet Products Association's non-profit social media campaign, Pets Add Life (PAL), has been to increase pet ownership. This year, after research showed 4 in 10 millennials are on their way toward owning a pet already, the campaign focused on increasing pet ownership among the young generation a…
The Verizon Foundation
We believe that all kids deserve a chance to create a brighter future for themselves. But kids can only dream of becoming what they can see. That's why we're working to bring technology and hands-on learning opportunities directly to kids in schools and clubs all across the country. Because we know it isn't just the technology that makes a differe…


Bloomberg Philanthropies
At Bloomberg Philanthropies, we work to ensure better, longer lives for the greatest number of people. As an organization, we focus on creating lasting change in the areas of public health, environment, education, government innovation, and arts and culture. Over the last several years, we have increasingly focused on telling the story of this important and…
Cigna Fights Hunger
Cigna is more than just a health insurance company. We are committed to improving the health, well-being and sense of security of our customers. Part of that commitment is the belief that no one should have to go hungry. So, Cigna employees energized, put on our hair nets, and started the "Cigna Fights Hunger" campaign with Feeding Children Everywhere to ch…
Florida International Univesity
In only fifty years, Florida International University has grown to be among the ten largest universities in the country and is number one in the nation for awarding bachelor's and master's degrees to Hispanic students. As Miami's first and only public research university, offering bachelor's, master's, and doctoral degrees we're constantly thinking of ways …
Make Some Love
Bedsider is a program of The National Campaign to Prevent Teen and Unplanned Pregnancy. Its goal is simple: To help women 18-29 years old learn about their birth control options, better manage their birth control, and, in the process, avoid getting pregnant until they're ready. Bedsider's social media activity is a cornerstone of its marketing plan. With a …
TOEFL GO Campaign
For international students, a degree from an English-speaking university can do more than boost their marketability. It can change the trajectory of their lives. The incentive to alter students' life situations by studying abroad is a tremendous one, and the numbers prove it—about 700,000 students from China and 360,000 students from India studied abroad la…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!