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Special Project

Special Project
From the 9th Annual Shorty Awards


Entered in LGBTQ Community Engagement

About this entry

#Pride2016 is a content piece that Lenovo is especially proud of. As a global company, there was much discussion as to whether the brand should have a voice in this conversation. They ultimately saw this not as a political issue but one of inclusion and wanted to put their support behind the cause.

Why does this entry deserve to win?

We took the direction of "inclusion and fairness" to heart and sought out an opportunity to visualize that. We had our video focus on a variety of hands, each typing on a laptop. The perspective of the hands on the laptop allowed our audience to envision themselves in the piece, making it more relatable. As each person typed, the keys were lit with a rainbow, giving a nod towards the LGBT symbol. At the end the laptop closed and the hashtag #BetterTogether appeared.


To date, this content piece has garnered 10,000 engagements and over 1.1M views.


Entrant Company / Organization Name

Erwin Penland, Lenovo


Entry Credits