THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 9th Annual Shorty Awards

The People v O.J. Simpson: American Crime Story- In Character with Courtney B. Vance

Entered in Long Form Video

Objectives

It's not easy playing Johnnie. The cast and crew discuss how Courtney B. Vance mastered the role of O.J.'s charismatic attorney. The behind the scenes video gives fans an inside look into Vance's performance of Johnnie Cochran.

Strategy and Execution

The strategy is to highlight the amazing performance of Courtney B. Vance in "The People v O.J. Simpson: American Crime Story". The video describes the casting and performance highlights of Vance's re-creation of Johnnie Cochran. What makes this video unique is the high production value and insider information revealed in the piece.

Results

The behind the scenes video resulted in over 15,000 views. This drove awareness to the series and contributed to the recognition of Courtney B. Vance's performance.

Media

Video for The People v O.J. Simpson: American Crime Story- In Character with Courtney B. Vance

Entrant Company / Organization Name

FX Networks

Entry Credits