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Special Project

Special Project
From the 9th Annual Shorty Awards

Best in News and Media - ATTN:

Entered in News & Media

About this entry

ATTN: is an issues-driven media company. Our mission is to deliver engaging content to a mobile-first audience. Every day we produce videos, articles, and commentary telling stories worth your attention. ATTN: believes in informing people to make a social impact. Through compelling, issue-driven content, we strive to engender greater participation in communities, the political process and the world around us. Our audience is hungry for substance delivered in an interesting way: videos, graphics, original animation and yes, good writing, too. ATTN: is starting conversations around issues that matter and meeting our audience where they live: on phone, screens and on social media.

Why does this entry deserve to win?

ATTN: is an issues-driven news company, creating engaging and compelling content around social justice, politics, and the economy. Every story we tell starts with an important public policy or social issue, and we use both video and written content to tell those stories. Most of our content is evergreen, but when there are stories in the news cycle

Our editorial team is broken into two departments — written editorial and video. Our writing team is staffed with journalists whose goal is to produce stories covering content that directly impacts the lives our audience. Our original reporting is focused on providing greater context into issues that our audience is seeing on their social media feeds and in traditional media. Often, we'll use an ongoing debate or timely news story as a window into the larger issue facing our audience.

The video team has the same mission. They produce videos, optimized for a mobile audience, using formats that provide a unique window into a substantive topic. Our America Vs: series, for instance, looks at countries who are doing a good job in some public policy area where the U.S. is failing. We've also interviewed important policy makers and influencers, but rather than run one full-length interview, we distribute them in digestible cut-downs.

We feel like this strategy is an optimal one, especially in an era where consumers have grown tired of traditional news formats.


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