In celebration of Black Music Month, Max and Spotify curated ‘Shaped by Sound,’ a one-day immersive music experience in New York City, where music meets innovation, to highlight all that Black Music is and its impact that goes beyond sonics. For one day only, guests were welcomed to Hall des Lumières to explore an unforgettable immersive experience leveraging 360-projection mapping that showcased the deep bond between Black music and entertainment via various themed rooms.
During the experience, guests were welcomed by brand ambassadors and ushered downstairs to begin the immersive journey.
The experience was made up of three specially designed rooms and each room extended beyond the walls of the experience on Spotify platform via curated playlists to encapsulate the vibe. Guests experienced the magic of iconic concert moments in the mirrored vault room of Halls Des Lumieres. This setup enabled guests to appreciate the artistry and energy of these legendary performances like never before. The main projection showcased a wide-angle view of an iconic concert moment coupled with a little-known fact, while the mirrors around the room refracted the image on screen from all angles allowing guests to feel fully immersed in the moment. This dynamic combination provided a comprehensive understanding of the concerts' impact and atmosphere, making it a memorable and educational experience for all
Guests entered an interactive space where film and TV scenes from the Max library were paired with music videos of the songs that made these scenes unforgettable. This room highlighted the powerful connection between visual storytelling and music. By juxtaposing these elements, guests explored how the chosen songs enhance the emotional impact and memorability of pivotal moments in movies and TV shows. Through our displays, guests were able to delve into the creative process behind these iconic pairings, gaining a deeper appreciation for the role of music in shaping the cinematic and television experience
For the final room of the exhibit, guests were immersed in a world of nostalgia, camaraderie, and connections of classic 90’s sitcoms from the Max library. This room highlighted the most memorable quotes and scenes, and how music has always been the underlying tone that defined this iconic television era.
Once guests completed viewing the exhibit, they headed upstairs into the Scene in Black Frequency lounge where they listened to Southern Yankee curated DJ sets featuring music from various regions,
Spotify Frequency playlists and have chances to take home a limited-edition tee by The Crate. VIP guests embarked on a similar journey for the night event (invite-only), however, this VIP experience culminated in an exclusive celebration of Black music featuring lite bites, cocktails provided by Grand Marnier, and surprise musical performances by Monaleo and Cash Cobain.
Statistically, the campaign was a huge success in terms of in-person attendance, social media results and media impressions and results all reflecting positively. The in person activation had over 1,220 total guests attend, with 927 attendees sharing stories about the activation on their social media platforms (IG & TikTok)
On social media, the campaign had 2,741 total interactions with 455,517 accounts reached and 300,000 total impressions.
With media, the campaign garnered over 13,500,000 total impressions which had a media value of 200,000 USD.
