Sephora partnered with us to sponsor the beauty section 'Mirror Mirror', leveraging our in-house talent to create relatable and informative tutorial-style videos directly addressing Gen Z LatinX. The content was designed to raise awareness and highlight the remarkable lift and curl achieved with the new Love the Lift mascara.
The objective was to reach and connect with the Gen Z Hispanics and LatinX consumers promoting the new Sephora Love the Lift Mascara offerings.
Through custom video and a social-first extension, we’ll drive traffic and sales to the new Love The Lift Sephora mascara by leveraging our in-house talent to create relatable and informative tutorial style videos showcasing the ultimate lift and curl of the new mascara. The videos will be amplified on the publisher’s social channels and live on their Instagram highlights, with the exclusive opportunity to make Sephora the face of the IG launch. When it comes to beauty, Mirror, Mirror is the go-to destination for all your needs!
We tapped into our in-house talent to produce a series of Instagram videos on our O&O media channel showcasing Sephora’s new Love the Lift Mascara while running High Impact units and content amplification videos.
The Mirror, Mirror partnership with Sephora was a success! Through authentic and relatable storytelling, we increased awareness and purchase intent for the new Love The Lift Mascara amongst its target audience. The campaign garnered 1.1 million impressions and engagement rate was 3.75% over our benchmark of 3.5%.
The best performing creative was Jess' La Cuchara :60 video achieving 33% of the impressions and reach plus over 60% of all the video views. However, both videos garnered a high Engagement Rate, surpassing our benchmark of 3.5%. Jess' La Cuchara :60 video reached 4.6% ER while Mariah's Maria Felix :60 video capped at an ER of 5.1%.
The second best performing creative was Mariah's Carousel capturing over 20% of the overall impressions and reach.
