In the heart of bustling communities, where dreams take root and grow, the #ChaseSmallBiz series was born. Our mission is simple yet profound: to amplify the voices of small business owners and entrepreneurs whose stories are as diverse as the communities they serve. These are the stories of resilience, innovation and unwavering commitment to making a difference.
Together with our marketing partners, we identify and tell the stories of these remarkable individuals. We seek out the visionaries and trailblazers whose experiences can inspire the next generation of business leaders. Through our lens, we capture the essence of their journeys—the challenges they’ve overcome, the passions that drive them and the legacies they create.
Each video is more than just a story; it’s a testament to the power of small businesses and the unshakeable spirit of their leaders. We delve deep into the "how" and "why" behind their ventures, offering a glimpse into the heart and soul of their enterprises. The #ChaseSmallBiz series is not just about business; it’s about community, inspiration and making dreams possible.
In the vibrant heart of Brooklyn, where the pulse of the city meets the spirit of community, Chase embarked on a journey to spotlight Andrew Bennett, the visionary founder of Good Co. Bike Club. Our cameras captured the essence of a community biking event in Prospect Park, Brooklyn, NY, weaving a 90-second video story that celebrates the power of unity and inclusivity.
Andrew Bennett's story began with a modest ride from the Brooklyn Museum, attracting 17 new joiners. By the following week, the peloton had doubled in size. From there, Good Co. Bike Club blossomed into a movement. Today, the bike club is a beacon of hope, bringing the joy of cycling to marginalized Black and Brown communities who might not otherwise have access to the sport.
Their events, like the ‘Juneteenth Freedom Ride’ that registered more than 1,500 participants in 2020, are more than just rides—they are celebrations of freedom and community. The club also supports Black, Brown, and women-owned businesses, making pit stops at local eateries and shops, infusing their rides with a sense of purpose and solidarity.
Our video not only chronicles the accelerated growth and impact of Good Co. Bike Club but also underscores the importance of inclusivity and local business support. By sharing these stories, we hope to inspire others to recognize and celebrate the transformative power of small business leaders, like Andrew Bennett.
To bring this narrative to life, we began with an in-depth pre-interview with Andrew Bennett to better understand the origins of Good Co. Bike Club and the motivations that drive his team to uplift their community. This background laid the foundation for our comprehensive pre-production planning, where we tackled the challenge of filming fast-moving cyclists.
We strategically positioned videographers along the bike route and rigged action cameras to the bicycles, capturing dynamic and unique perspectives. One of our videographers even donned rollerblades, gliding alongside the cyclists with a gimbal to ensure the camera was immersed in the action.
Filming in the bustling environment of a public park on a busy Friday afternoon presented its own set of challenges. We meticulously planned our shots to avoid including bystanders, making the most of our limited shooting time without holding up the riders. The final creative needed to be engaging for social media, capturing the audience's interest and inviting them to learn more about the club.
During our interview, Andrew shared an African proverb that resonated deeply with us: "If you want to go somewhere fast, go alone; if you want to go somewhere far, go together." This proverb became the hook for our video, encapsulating the very essence of Good Co. Bike Club's mission. It is a testament to the power of community and the journey of going far, together.
Through a multi-channel social strategy approach, we leveraged Facebook, Instagram, and LinkedIn—platforms where we have a combined audience of 4.61 million followers—to optimize our reach. Additionally, we collaborated with Good Co. Bike Club to share the video on Instagram, further amplifying the story's reach.
