Lisa Welborn, Director of Media at Civilian, has over 15 years of expertise in crafting data-driven media plans that effectively reach and influence target audiences in the unique places and spaces they frequent.. Lisa led the media planning and placement for the Never a Bother campaign, submitted for Best Social Movement Campaign, and the Live Beyond campaign, submitted for Best Integrated Campaign. Her strategic approach, particularly in understanding the unique Social Determinants of Health (SDOH) that define impacted and traditionally underserved communities, has been instrumental in delivering impactful campaigns aimed at reaching youth and driving public health awareness. Lisa’s media expertise spans across traditional and digital platforms, ensuring that each campaign not only meets its objectives but also fosters long-lasting engagement and positive change.
