The objective of this campaign was to formally introduce Agency Cliquish while celebrating and honoring the Juneteenth holiday. Through this campaign, we aimed to raise awareness of Juneteenth, highlight the culture, resilience, and joy of the Black community, and push forward a positive narrative for Black voices. Additionally, our goal was to introduce ourselves as an influencer management company committed to intentional campaigns that promote inclusivity and empowerment.
To bring our Juneteenth campaign to life, we strategically assembled our talented team and traveled to Atlanta. Our goal was to authentically celebrate Juneteenth while introducing our company’s mission. We filmed promotional content on location, capturing the essence of the holiday and the vibrant energy of the community.
In addition to the filming, we hosted an exclusive dinner in Atlanta to celebrate the success of our campaign. This event featured a creative team comprised entirely of African American talent, underscoring our commitment to diversity, inclusion, and intentionality in all aspects of our work. The dinner not only honored the significance of Juneteenth but also provided an opportunity to connect, reflect, and look ahead to future endeavors.
As a result of this campaign, Agency Cliquish received a feature in Essence Magazine, which highlighted the significance of our mission and the innovative approach we bring to the industry. The coverage in such a prestigious publication not only elevated our brand but also amplified the conversation around the creator economy in the black community. Additionally, we saw increased engagement across our platforms, with a growing community of supporters who resonate with our vision. This success further solidified our position as a leader in championing positive narratives for Black voices.
