Adults 65 and older are at greater risk of dying in a fire, and studies find the leading cause for home fires are cooking fires. The mission of this video is to provide fire safety tips while bringing awareness to this public health concern to our target audience of 50 plus.
This video was filmed in the DC Fire & Emergency Medical Training Academy for real fire simulation with real-time response protocol by our Consumer Journalist Elisabeth Leamy. We also acquired footage from the Spokane, Washington Fire Department to exhibit the danger and volatility of grease fires. Our video offered tips for rapid response to help avoid damage, injury, and death when presented with a cooking fire.
This video has been reformatted and versioned for our website, our social media pages, that amount to over 2 millions followers. It was also translated into Spanish for wider reach to our audiences.
