Provide Immediate Relief: Directly support families in need with a substantial donation of $10,000 for groceries.
Raise Awareness: Highlight the issue of food insecurity and the impact it has on families through compelling video content.
Inspire Action: Encourage viewers to spread kindness and create a ripple effect of generosity.
Strengthen Community: Build a supportive and engaged community around the campaign, fostering a sense of solidarity and shared purpose.
Give Back: Give back to the community by donating $10,000 worth of groceries to a new family every week.
Strategy and Execution
Target Audience Identification: We focused on reaching compassionate individuals in a similar demographic to those in our videos to ensure our message resonated. That included parents, young professionals, and community leaders.
Content Creation: Throughout this campaign, we produced and designed videos to be emotionally engaging, showcasing the family's story, their struggles, and the profound impact of the donation. Professional videographers and storytellers ensured high production quality.
Social Media Engagement: The videos were shared across multiple platforms, including Instagram, TikTok, YouTube, and Twitter, generating more than 3,915,741 views with 311,128 likes, 3,754 comments, and over 11.3k shares on Instagram alone.
Total views across all campaign videos exceeded 95M on Instagram alone and over 100M across all social platforms
Community Involvement: We encouraged our audience to nominate families in need and enter themselves into our weekly draw for a chance to win $10,000 worth of groceries.
Impact Measurement: We tracked metrics such as video views, shares, and comments. Additionally, we gathered feedback from recipient families to understand the long-term impact of the donations.
Results
Immediate Relief: Over the course of the campaign, we donated $10,000 to over 12 families, providing substantial relief to those struggling with food insecurity.
Awareness Raised: Our videos amassed over 10 million views across platforms, with thousands of shares and comments expressing support and solidarity.
Community Growth: Our social media following has grown by over 10,000, with a highly engaged community regularly engaging with our Feeding Families content.
Reach & Engagement: Our video generated more than 3,915,741 views, more than 311,128 likes, 3,754 comments, and over 11.3k shares across multiple social platforms. Total views from all videos in the campaign have exceeded 95 million on Instagram alone and over 100 million across all social platforms, with a top-performing video generating upwards of 30 million views and more than 1.7 million likes.
