Our primary goal for our WeHo Pride 2024 Content Creators Campaign was to raise visibility for WeHo Pride in fun and engaging ways, while also ensuring that people had easy access to key information about WeHo Pride Weekend events. By partnering with well-known influencers and creators who resonate with our audience, our objective was to amplify the reach of WeHo Pride, spreading our message far beyond our immediate followers.
We aimed not only to build excitement for the upcoming WeHo Pride events but also to connect with individuals and communities who may not have been aware of the City of West Hollywood’s Pride celebrations. By making the content fun, relatable, and shareable, our goal was to build long-lasting engagement with WeHo Pride and extend its reach to both local and global audiences. In addition, we wanted to ensure that this content reflected the inclusive values of WeHo Pride, encouraging people from all walks of life to join in and celebrate.
Through collaborations with creators such as Gigi Gorgeous (@gigigorgeous), Michelle Visage (@michellevisage), Ruba (@rubasworld), Denver Sean (@just.denver), and Alyx Liu (@alyxliu), we built excitement and increased awareness about WeHo Pride events, all while ensuring the content was relatable, entertaining, and informative. These partnerships allowed us to tap into their loyal followings, creating a series of engaging, fun, and visually appealing video content that would resonate with their wide audiences. Each influencer brought their unique voice and personality to the campaign, helping to attract different segments of the LGBTQ+ community and their allies.
The execution of the campaign was tailored to maximize reach and engagement. We gave each creator the creative freedom to interpret WeHo Pride through their own lens, ensuring that the content felt authentic to their followers. This approach allowed us to create genuine partnerships rather than mere promotions, making the content more impactful and relatable. To further drive engagement, we strategically timed the release of the collaborations across multiple social platforms in the lead-up to WeHo Pride weekend. The steady stream of content helped to keep the conversation around WeHo Pride alive and ensured that we maintained visibility throughout the month. The partnerships allowed us to reach their large, dedicated audiences with targeted messaging that built excitement, inspired participation, and spread the word about WeHo Pride.
The WeHo Pride 2024 Content Creators Campaign achieved remarkable success, becoming the most viewed digital campaign in WeHo Pride history. The campaign’s content generated a total of 497,098 views across platforms, significantly increasing awareness and engagement. The impact of these collaborations extended beyond video views; our Instagram followers doubled from 9.5K to 20K!
The measurable success of the campaign wasn’t just in numbers, it was in the level of interaction and community response. Followers actively engaged with the content, sharing, commenting, and tagging friends, which created a viral effect that amplified the reach of the campaign. Outside of direct engagement and impressions captured through @wehopride posted content, we garnered over 1.4M total engagements and over 510M impressions across the digital landscape related to WeHo Pride keywords, further showcasing the extensive reach of our campaign. This includes posts, comments, stories, articles, and more found on Instagram, X, Facebook, LinkedIn, Reddit, Tumblr, YouTube, and over 200k+ online publications.
Major influencers and celebrities such as Lizzo, Keke Palmer, Diplo, Kesha, Janelle Monáe, Trixie Mattel, Kylie Minogue, Adam Lambert, and others organically joined in to promote and share their experiences at WeHo Pride, further amplifying our message and reach beyond paid collaborations. Additionally, the campaign sparked conversations about the importance of Pride and the ongoing fight for equality, reinforcing WeHo Pride’s position as both a celebration and a movement.
The nearly half a million views and significant follower growth demonstrate the campaign’s effectiveness in reaching new audiences and solidifying our digital presence.
