Accern is the leading NLP platform for content segmentation to enhance policy, modeling and product development. Accern provides tools to help companies make more informed decisions by analyzing raw data and generating valuable insights using AI technology. Our goal was to design their website to enhance their appeal to potential investors and facilitate their business expansion, while embodying Accern's identity as a serious, assertive, and forward-thinking tech leader infused with creativity and innovation.
Research and Discovery
We began by deeply understanding Accern's brand, mission, and target audience. Accern provides AI-driven tools that help companies make informed decisions by analyzing raw data. Recognized as a Forbes 30 Under 30 company, it was essential that their website reflected their innovative spirit and technological prowess.
Design Concept
Development
Feedback and Iteration
We maintained continuous feedback loops with the Accern team, making sure the design stayed true to their vision and goals. Regular testing and adjustments were made to refine the user experience and ensure high performance.
The redesigned Accern website has successfully met its objectives. The new design has significantly enhanced Accern's brand perception, effectively communicating their identity as a leading, innovative tech company. The dynamic and visually appealing elements have attracted more visitors, keeping them engaged and interested in Accern's offerings.
The improved user experience, with intuitive navigation and clear content segmentation, makes it easier for users to understand Accern’s services and capabilities. Positive feedback from users and stakeholders highlights the improved aesthetics and functionality, while the enhanced online presence has contributed to greater visibility and interest from potential investors and clients.
