Objective

Accern is the leading NLP platform for content segmentation to enhance policy, modeling and product development. Accern provides tools to help companies make more informed decisions by analyzing raw data and generating valuable insights using AI technology. Our goal was to design their website to enhance their appeal to potential investors and facilitate their business expansion, while embodying Accern's identity as a serious, assertive, and forward-thinking tech leader infused with creativity and innovation.

Strategy

Research and Discovery

We began by deeply understanding Accern's brand, mission, and target audience. Accern provides AI-driven tools that help companies make informed decisions by analyzing raw data. Recognized as a Forbes 30 Under 30 company, it was essential that their website reflected their innovative spirit and technological prowess.

Design Concept

• We introduced a dynamic 3D transformer, Accern's primary brand element, to symbolize the transformation of data into actionable insights. This visual cue immediately communicates Accern's core functionality.
• The design aimed to project a serious and assertive tone while incorporating creative and modern elements. We used bold typography and a professional color palette to convey trust and innovation.
• We focused on creating a user-friendly, intuitive navigation structure that would guide visitors seamlessly through Accern's services and capabilities.

Development

• Implemented the 3D transformer in the hero section to capture attention and convey the brand's innovative approach.
• Ensured the website is fully responsive, offering a seamless experience across all devices.
• Organized content to highlight Accern’s services, technology, and achievements clearly and concisely.

Feedback and Iteration

We maintained continuous feedback loops with the Accern team, making sure the design stayed true to their vision and goals. Regular testing and adjustments were made to refine the user experience and ensure high performance.

Results

The redesigned Accern website has successfully met its objectives. The new design has significantly enhanced Accern's brand perception, effectively communicating their identity as a leading, innovative tech company. The dynamic and visually appealing elements have attracted more visitors, keeping them engaged and interested in Accern's offerings.

The improved user experience, with intuitive navigation and clear content segmentation, makes it easier for users to understand Accern’s services and capabilities. Positive feedback from users and stakeholders highlights the improved aesthetics and functionality, while the enhanced online presence has contributed to greater visibility and interest from potential investors and clients.

Media