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11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 8th Annual Shorty Awards

Turkish Airlines Periscope Flight

Entered in Live Streaming Video

About this entry

With the understanding "Sky is the limit." Turkish Airlines, one of the greatest airline company in the world, has been raising the level of aviation by the perfect service mentality and innovative approach for years. We aimed to represent this attitude by means of digital media and prepared the first branded live-stream broadcast in the air by Periscope.

We aimed to increase the followers and the interaction rate in Turkish Airline's Periscope page by showing the process of the flights and answering the question that people wonder about the flights. Hereby, we reached 5,118 new followers and 292,779 total likes.

Why does this entry deserve to win?

The aim of the Periscope Flight Project was to present the hospitality and professionalism of Turkish Airlines as well as the innovative side of the company. To show all these three main features of Turkish Airlines, broadcasting the first live-stream flight on Periscope, recently one of the most popular mobile application, was a brilliant idea.

We set two different teams. While the travelling team was doing to broadcast along with the flight crew, the back-up team was operating other mediums such as Twitter, Facebook etc. Correlating all these accounts with the live-stream broadcast of Periscope Flight, we rose the interaction of Turkish Airlines in each digital platform.

Results

The audiences showed a great interest towards the first live-stream broadcast. The total like number was 292,779 while we received 5,118 new followers.


The Crew Garden

Live: 843 viewers, 7,264 likes

Replay: 908 viewers, 7,647 likes


The Preparations of the Crew

Live: 3,969 viewers, 70,737 likes

Replay: 4,499 viewers, 52,385 likes


North Atlantic Airspace

Live: 920 viewers, 11,919 likes

Replay: 826 viewers, 9,050 likes


US Airspace

Live: 2,045 viewers, 30,061 likes

Replay: 4,848 viewers, 33,432 likes


The Crew Rest

Live: 810 viewers, 16,016 likes

Replay: 836 viewers, 18,191 likes


We've Landed

Live: 897 viewers, 10,234 likes

Replay: 2,565 viewers, 12,520 likes


Times Square, NYC

Live: 871 viewers, 8,181 likes

Replay: 485 viewers, 5,148 likes

Media

Video for Turkish Airlines Periscope Flight

Produced by

Turkish Airlines

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Final Entry Deadline is February 21st, 2019