THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

The Science of Star Trek with Dr. Erin MacDonald

Entered in Educate, Entertainment

Objective

Since its very first telecast in 1966, Star Trek has introduced audiences to a world that championed diversity, inclusion, acceptance and hope.  Released jointly on Paramount+ and Nickelodeon, “Star Trek: Prodigy'' is an animated series that follows a rag-tag group of young aliens who find an abandoned Starfleet ship, the U.S.S. Protostar. 

Strategy

To promote the second half of the show’s first season, Paramount+ leaned into the Children’s and Family Emmy Award-winning show’s educational side.

Results

In a series of bite-sized videos, astrophysicist and “Star Trek”' science advisor Dr. Erin Macdonald explains real science concepts featured in episodes of “Star Trek: Prodigy” in a way that’s easy for young viewers to understand.

Media

Entrant Company / Organization Name

Paramount+

Links