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Special Project

Special Project
From the 8th Annual Shorty Impact Awards

#StarTrekUnitedGives Twitter Announcement

Entered in Entertainment, Twitter

Objectives

Celebrating the diversity, inclusion, acceptance, and unrelenting hope that the series inspires, the strategy was to build awareness and viewership for Star Trek content using the hashtag #StarTrekUnitedGives, before and during the annual Star Trek Day event.

Strategy and Execution

As a heartfelt tribute to Nichelle Nichols, aka the iconic Uhura in the original series and six Star Trek films, event-goers were introduced to a social giveback campaign on Twitter and emphasized on the Star Trek Day broadcast.

Results

Fans were encouraged to Tweet using the hashtag #StarTrekUnitedGives, and for each Tweet, Paramount+ made a $1 donation to the  ACLU of Southern California which champions diversity, equity, and innovation—core Star Trek values.

Media

Entrant Company / Organization Name

Paramount+

Link