THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

R7 Estúdio “Câncer- o fim da sentença de morte”

Entered in Public Health

Objective

 

The special report was designed to show the advances in medicine in relation to the cure for cancer.

Strategy

 

As a strategy, we thought of putting together several clippings on a website describing treatments in search of a cure for cancer and positive results. A report with a positive character.

Results

We noticed a lot of engagement and sharing on the post link.

Entrant Company / Organization Name

RECORD TV SA, RECORD TV

Link

Entry Credits